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Author: James Deaville
Publisher: Oxford University Press
ISBN: 0190691271
Category : Music
Languages : en
Pages : 954
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Book Description
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Author: James Deaville
Publisher: Oxford University Press
ISBN: 0190691271
Category : Music
Languages : en
Pages : 954
Get Book Here
Book Description
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Author: Tison Pugh
Publisher: Routledge
ISBN: 131792942X
Category : Literary Criticism
Languages : en
Pages : 337
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Book Description
Literary Studies: A Practical Guide provides a comprehensive foundation for the study of English, American, and world literatures, giving students the critical skills they need to best develop and apply their knowledge. Designed for use in a range of literature courses, it begins by outlining the history of literary movements, enabling students to contextualize a given work within its cultural and historical moment. Specific focus is then given to the use of literary theory and the analysis of: Poetry Prose fiction and novels Plays Films. A detailed unit provides clear and concise introductions to literary criticism and theory, encouraging students to nurture their unique insights into a range of texts with these critical tools. Finally, students are guided through the process of generating ideas for essays, considering the role of secondary criticism in their writing, and formulating literary arguments. This practical volume is an invaluable resource for students, providing them with the tools to succeed in any English course.
Author: Daniel Bishop
Publisher: Oxford University Press
ISBN: 0190932716
Category : Performing Arts
Languages : en
Pages : 265
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Book Description
The Presence of the Past offers a new perspective on Hollywood's "New Wave" as engaged with the vitality of sensory experience and the affective imagination. As author Daniel Bishop shows, the soundtracks of several key films of the New Hollywood Cinema of the late 1960s and 70s cultivated an array of sensibilities regarding the American past. This importance of the past exceeded the New Hollywood's acknowledged use of genre revisionism as a vehicle for timely ideological commentary. There was also a vital tendency in this era to locate the past as an object of imagined phenomenal presence. Although this concept of the past never solidified into a self-conscious discourse, it was nevertheless woven into film culture, readable between the lines of criticism, cultural reception, New Wave aesthetics, and in the aesthetic and industrial transformations of sound design and film music. Bonnie and Clyde (1967), Butch Cassidy and the Sundance Kid (1969), McCabe and Mrs. Miller (1971), The Last Picture Show (1971), American Graffiti (1973), Chinatown (1974), and Badlands (1973) are not only key texts of an exciting era in American popular cinema. They are also mediations upon the presence of the past, an image central to the polarities of visceral energy and ambiguous ephemerality, of utopian dreams and melancholy resignation that characterized this cinema. These sensibilities of pastness engage in diverse ways with myth, nostalgia, paranoia, and existential alienation. They are, however, also united by a concern both with the experiential actuality of the past and with the distances that inevitably separate us from this actuality.
Author: Jonathan Rhodes Lee
Publisher: Routledge
ISBN: 1000091287
Category : Music
Languages : en
Pages : 1155
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Book Description
Film Music in the Sound Era: A Research and Information Guide offers a comprehensive bibliography of scholarship on music in sound film (1927–2017). Thematically organized sections cover historical studies, studies of musicians and filmmakers, genre studies, theory and aesthetics, and other key aspects of film music studies. Broad coverage of works from around the globe, paired with robust indexes and thorough cross-referencing, make this research guide an invaluable tool for all scholars and students investigating the intersection of music and film. This guide is published in two volumes: Volume 1: Histories, Theories, and Genres covers overviews, historical surveys, theory and criticism, studies of film genres, and case studies of individual films. Volume 2: People, Cultures, and Contexts covers individual people, social and cultural studies, studies of musical genre, pedagogy, and the industry. A complete index is included in each volume.
Author: James Cook
Publisher: Taylor & Francis
ISBN: 1040012701
Category : Music
Languages : en
Pages : 213
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Book Description
Exploring how music is used to portray the past in a variety of media, this book probes the relationship between history and fantasy in the imagination of the musical past. The volume brings together essays from multidisciplinary perspectives, addressing the use of music to convey a sense of the past in a wide range of multimedia contexts, including television, documentaries, opera, musical theatre, contemporary and historical film, videogames, and virtual reality. With a focus on early music and medievalism, the contributors theorise the role of music and sound in constructing ideas of the past. In three interrelated sections, the chapters problematise notions of historical authenticity on the stage and screen; theorise the future of musical histories in immersive and virtual media; and explore sound’s role in more fantastical appropriations of history in television and videogames. Together, they pose provocative questions regarding our perceptions of ‘early’ music and the sensory experience of distant history. Offering new ways to understand the past at the crossroads of musical and visual culture, this collection is relevant to researchers across music, media, and historical and cultural studies.
Author: Julie Brown
Publisher: Oxford University Press
ISBN: 0199797544
Category : History
Languages : en
Pages : 351
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Book Description
Early cinemas were noisy places with pianos, organs, ensembles of all varieties and sometimes full orchestras accompanied films. Britain, a key cultural player in the entertainment world both at the time and now, has a different history than the US of musical cultures and film production.
Author: James Buhler
Publisher: Oxford University Press
ISBN: 0190913231
Category : Performing Arts
Languages : en
Pages : 337
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Book Description
A theory of the soundtrack is concerned with what belongs to the soundtrack, how a soundtrack is effectively organized, how its status in a multimedia object affects the nature of the object, the tools available for its analysis, and the interpretive regime that the theory mandates for determining the meaning, sense, and structure that sound and music bring to film and other audiovisual media. Beyond that, a theory may also delineate the range of possible uses of sound and music, classify the types of relations that films have used for image and sound, identify the central problems, and reflect on and describe effective uses of sound in film. This book summarizes and critiques major theories of the soundtrack from roughly 1929 until today. Rather than providing an exhaustive historical survey, it sketches out the range of theoretical approaches that have been applied to the soundtrack since the commercial introduction of the sound film. The basic theoretical framework of each approach is presented, taking into account the explicit and implicit claims about the soundtrack and its relation to other theories. The organization is both chronological and topical, the former in that the chapters move steadily from early film theory through models of the classical system to more recent critical theories; the latter in that the chapters highlight central issues for each generation: the problem of film itself, then of image and sound, of adequate analytical-descriptive models, and finally of critical-interpretative models.
Author: Kate McQuiston
Publisher: Oxford University Press, USA
ISBN: 0199767661
Category : Music
Languages : en
Pages : 251
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Book Description
We'll Meet Again illuminates music's central role in the design and reception of Stanley Kubrick's films. It brings together archival evidence and close analysis to trace the ways music serves as starting point and inspiration throughout Kubrick's working process.
Author: Ruth Barton
Publisher: Routledge
ISBN: 1351995863
Category : Music
Languages : en
Pages : 214
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Book Description
Despite their name, the silent films of the early cinematic era were frequently accompanied by music and other sound elements of many kinds, including mechanical instruments, live performers, and audience sing-alongs. The 12 chapters in this concise book explore the multitude of functions filled by music in the rapidly changing context of the silent film era, as the concept of cinema itself developed. Examples are drawn from around the globe and across the history of silent film, both during the classic era of silent film and later uses of the silent format. With contributors drawn from film studies and music disciplines, and including both senior and emerging scholars, Music and Sound in Silent Film offers an essential introduction to the origins of film music and the cinematic art form.
Author: Patricia R. Zimmermann
Publisher: Indiana University Press
ISBN: 0253043484
Category : Performing Arts
Languages : en
Pages : 280
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Book Description
Essays “capturing media ecologies as varied as museum installations, film festival showings, photography, and multiple varieties of internet sharing.” —Jump Cut In Documentary Across Platforms, noted scholar of film and experimental media Patricia R. Zimmermann offers a glimpse into the ever-evolving constellation of practices known as “documentary” and the way in which they investigate, engage with, and interrogate the world. Collected here for the first time are her celebrated essays and speculations about documentary, experimental, and new media published outside of traditional scholarly venues. These essays envision documentary as a complex ecology composed of different technologies, sets of practices, and specific relationships to communities, engagement, politics, and social struggles. Through the lens of reverse engineering—the concept that ideas, just like objects, can be disassembled to learn how they work and then rebuilt into something new and better—Zimmermann explores how numerous small-scale documentary works present strategies of intervention into existing power structures. Adaptive to their context, modular, and unfixed, the documentary practices she explores exploit both sophisticated high-end professional and consumer-grade amateur technologies, moving through different political terrains, different platforms, and different exhibition contexts. Together these essays demonstrate documentary’s role as a conceptual practice to think through how the world is organized and to imagine ways that it might be reorganized with actions, communities, and ideas.
