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Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470869712
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470869712
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470868503
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453052
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Author: Charles Seife
Publisher:
ISBN: 9781541618374
Category : Biography & Autobiography
Languages : en
Pages : 416
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Book Description
How Stephen Hawking became the most brilliant man alive When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. Confined to a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him-and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.
Author: Carol M. Madere
Publisher: Lexington Books
ISBN: 1498577849
Category : Social Science
Languages : en
Pages : 215
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Book Description
Famous: How Celebrity Lives Affect Our Own explores the effects celebrities have on their impressionable audience's lives, from copycat suicides, to postfeminist hypersexuality, to taking questionable celebrity health advice, and more. Celebrity advocacy and philanthropy are analyzed as contributors discuss Brad Pitt's rebuilding effort after Hurricane Katrina, Angelina Jolie's recent casting controversy, and Colin Kaepernick's national anthem protest. Star brand building through social media and how that translates to the Broadway stage are also examined, as well as how the privacy laws demanded by celebrities can infringe on their own audience's First Amendment rights.
Author: Lee Barron
Publisher: SAGE
ISBN: 1473911354
Category : Social Science
Languages : en
Pages : 333
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Book Description
What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From the PR campaigns of Alexander the Great and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this book critically evaluates a number of diverse celebrity case-studies and considers what they reveal about contemporary global society. Taking into account issues such as gender, sexuality, ethnicity, economics, politics and the media, the book draws upon a range of cultural theorists including Theodore Adorno and Jean Baudrillard. Over the course of ten richly illustrated chapters, the book: Draws upon sociology, cultural theory, media analysis and celebrity commentary to explore and re-evaluate the study of celebrity. Examines the international appeal of celebrity including examples from India, China, South Korea and Indonesia. Includes chapter introductions identifying key points and annotated further reading suggestions. Celebrity Cultures is an invaluable resource for students of celebrity, media and cultural studies.
Author: Sean Redmond
Publisher: Routledge
ISBN: 1136292624
Category : Performing Arts
Languages : en
Pages : 324
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Book Description
Celebrity introduces the key terms and concepts, dilemmas and issues that are central to the study and critical understanding of celebrity. Drawing on two dynamic models from two different modes of enquiry – the circuit of celebrity culture and the circuit of celebrity affect – this book explores the multi-layered, multi-faceted contexts and concepts that sit within and surround the study of celebrity. Through building a critical story about celebrity, Sean Redmond discusses key topics such as identity and representation; the celebrity body; the consumption of celebrity and celebrity culture; and the sensory connection between fans and celebrities, gender, activism, gossip and toxicity. Including case studies on Miley Cyrus, David Bowie, Scarlett Johansson and Kate Winslet, Celebrity is a dynamic and topical volume ideal for students and academics in celebrity and cultural studies.
Author: Sharon Marcus
Publisher: Princeton University Press
ISBN: 0691210187
Category : History
Languages : en
Pages : 324
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Book Description
Why do so many people care so much about celebrities? Who decides who gets to be a star? What are the privileges and pleasures of fandom? Do celebrities ever deserve the outsized attention they receive? In this fascinating and deeply researched book, Sharon Marcus challenges everything you thought you knew about our obsession with fame. Icons are not merely famous for being famous; the media alone cannot make or break stars; fans are not simply passive dupes. Instead, journalists, the public, and celebrities themselves all compete, passionately and expertly, to shape the stories we tell about celebrities and fans. The result: a high-stakes drama as endless as it is unpredictable. Drawing on scrapbooks, personal diaries, and vintage fan mail, Marcus traces celebrity culture back to its nineteenth-century roots, when people the world over found themselves captivated by celebrity chefs, bad-boy poets, and actors such as the "divine" Sarah Bernhardt (1844-1923), as famous in her day as the Beatles in theirs. Known in her youth for sleeping in a coffin, hailed in maturity as a woman of genius, Bernhardt became a global superstar thanks to savvy engagement with her era's most innovative media and technologies: the popular press, commercial photography, and speedy new forms of travel. Whether you love celebrity culture or hate it, The Drama of Celebrity will change how you think about one of the most important phenomena of modern times.
Author: Sean Redmond
Publisher: Bloomsbury Publishing
ISBN: 113738249X
Category : Social Science
Languages : en
Pages : 154
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Book Description
An engaging introduction to the key terms, concepts, dilemmas and issues that are central to the study and critical understanding of celebrity, exploring the impacts of celebrity culture on the modern media and examining the influence that celebrity has on the way people place themselves in the modern world.
Author: Karen Sternheimer
Publisher: Routledge
ISBN: 1317689682
Category : Social Science
Languages : en
Pages : 290
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Book Description
Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.
