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Author:
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 864
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Author:
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 864
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Author: James Silk Buckingham
Publisher:
ISBN:
Category :
Languages : en
Pages : 864
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Author:
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ISBN:
Category :
Languages : en
Pages : 864
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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: John Bellows
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 708
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Author: Evans Pritchard E E
Publisher: Legare Street Press
ISBN: 9781018610726
Category :
Languages : en
Pages : 0
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: LORENZ E. A. EITNER
Publisher:
ISBN:
Category :
Languages : en
Pages : 71
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Author: Thomas Nugent
Publisher:
ISBN:
Category :
Languages : en
Pages : 476
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Author: Van Dantzig
Publisher: BRILL
ISBN: 9004626131
Category : History
Languages : en
Pages : 191
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![Nineteenth Century European Paintings [Christie's, 1980]. PDF](https://books.google.com/books/content/images/frontcover/VAK-0AEACAAJ?fife=w80-h100)
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Category :
Languages : en
Pages : 0
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