New York Times Saturday Review of Books and Art PDF Download
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Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 848
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Book Description
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 848
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Book Description
Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 368
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Book Description
Author: David L. Ames
Publisher:
ISBN:
Category : Architecture, Domestic
Languages : en
Pages : 148
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Book Description
Author:
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 566
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1894
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Book Description
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: IUCN/SSC Tortoise and Freshwater Turtle Specialist Group
Publisher: IUCN
ISBN: 2880329868
Category : Nature conservation
Languages : en
Pages : 210
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Book Description
Author: Tamara Gillis
Publisher: John Wiley & Sons
ISBN: 1118016351
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
