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Author: Carrillo-Durán, María-Victoria
Publisher: IGI Global
ISBN: 1668445247
Category : Reference
Languages : en
Pages : 488
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Book Description
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Author: Carrillo-Durán, María-Victoria
Publisher: IGI Global
ISBN: 1668445247
Category : Reference
Languages : en
Pages : 488
Get Book Here
Book Description
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Author: Saliya, Candauda Arachchige
Publisher: IGI Global
ISBN: 1668468603
Category : Social Science
Languages : en
Pages : 353
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Book Description
While there are many English books available on academic research methods and philosophy, many complain that they are difficult for budding, non-native English-speaking researchers to use and understand. Rather than hiding behind jargon, writers should describe and define the concepts for the benefit of non-native English speakers. Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers explains methods commonly used in the field of academic research, provides stimulus to non-native English-speaking researchers for successful implementation of academic research, and meets the need for an appropriate course framework and materials for teaching research methodology. Covering topics such as pragmatism, research design, and empirical modeling, this premier reference source is a dynamic resource for educators and administrators of higher education, pre-service teachers, librarians, teacher educators, non-native English-speaking researchers, and academicians.
Author: Jones-Esan, Lawrence J.
Publisher: IGI Global
ISBN: 166843654X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Research and knowledge management are important to higher education institutions as a means of improving their operations. The rapid growth of data and technologies triggers data transformation into useful information, known as knowledge. Nowadays, people are aware of the worth of knowledge and the methods used to obtain, recognize, capture, save, and leverage it, so that knowledge can be shared without losing it. Effective knowledge management programs identify and leverage the know-how embedded in work with a focus on how it will be applied. The challenge in knowledge management is to make the right knowledge available to the right people at the right time. Knowledge Management and Research Innovation in Global Higher Education Institutions investigates the cultural, financial, and social factors affecting research and knowledge management in higher education institutions. It considers the strategic decisions made by university administrators and the adoption of decisions made by individual staff members. The book further describes the factors found to affect the implementation and practice of knowledge management in educational institutions. Covering topics such as social development, knowledge systems, and developing economies, this premier reference source is an excellent resource for faculty, administrators, and students of higher education; librarians; sociologists; economists; government officials; researchers; and academicians.
Author: Medina-Quintero, Jose Melchor
Publisher: IGI Global
ISBN: 1668465930
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Niyitunga, Eric Blanco
Publisher: IGI Global
ISBN: 1668478528
Category : Social Science
Languages : en
Pages : 394
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Book Description
Africa's contributions to global technological advancements are often overlooked, with many scholars claiming that the continent has yet to contribute significantly to digital technology. This misconception stems from a need for more understanding and recognition of Africa's indigenous knowledge and its role in shaping the modern world. The education curriculum inherited from colonialism must differentiate Africa's values and culture from Western ideals, leading to a devaluation of Africa's mineral wealth in technological advancements. Additionally, the impact of historical events such as the Atlantic slave trade and colonialism on Africa's indigenous knowledge remains largely unexplored, further contributing to the misunderstanding of Africa's technological contributions. Contributions of Africa's Indigenous Knowledge to the Wave of Digital Technology: Decolonial Perspectives offers a comprehensive exploration of Africa's indigenous knowledge and its crucial role in the Fourth Industrial Revolution (4IR). By taking a decolonial perspective and examining the literature on African Studies, the book aims to shed light on Africa's significant contributions to digital technology. Through a qualitative research design and an exploratory approach, the book will collect and analyze data from secondary sources to showcase Africa's rich technological advancements and history of innovations.
Author: Piorun, Mary E.
Publisher: IGI Global
ISBN: 1668425173
Category : Language Arts & Disciplines
Languages : en
Pages : 381
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Book Description
The forming and nurturing of new partnerships and collaborations is a critical component of librarianship. Academic libraries have a long history of collaboration within the library, across their institutions, and in their local communities. However, forming new partnerships can be time-consuming, and at times frustrating, leaving important opportunities, connections, and projects unrealized. Cases on Establishing Effective Collaborations in Academic Libraries presents case studies on effective collaborations in a variety of settings with different objectives, staffing levels, and budgets that have proven to be successful in creating and maintaining strong and productive partnerships. It identifies and shares the role of the academic library in developing effective partnerships and collaborations within academia and the broader community. Covering topics such as controlled digital lending, research computing, and college readiness enhancement, this premier reference source is a vital resource for librarians and libraries, consortiums, university administrators, students and educators of higher education, community leaders, researchers, and academicians.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN:
Category : Law
Languages : en
Pages : 2119
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Book Description
The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Author: Adela Coman
Publisher: Springer Nature
ISBN: 3031612817
Category :
Languages : en
Pages : 458
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 336
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Book Description
