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Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097355
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097355
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
Author: Donald Getz
Publisher:
ISBN: 9781882345601
Category : Special events
Languages : en
Pages : 0
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Book Description
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 1000415279
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Author: Donald Getz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
This book provides, both an overview of event studies and a foundation for professional event management.
Author: Ian Yeoman
Publisher: Routledge
ISBN: 1136403469
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Author: Larry Dwyer
Publisher: Routledge
ISBN: 1135741565
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Author: Emma Abson
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635808
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.
Author: Nazmi Kozak
Publisher: Springer
ISBN: 3030169812
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Author: Vladimir Antchak
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396935
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Author: Lynn Van der Wagen
Publisher: Hospitality Press
ISBN: 9781862505353
Category : Entertainment events
Languages : en
Pages : 390
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Book Description
Students will learn how to design, plan, market and stage an event, as well as how to manage staff, staffing problems and how to ensure the safety of everyone involved. Also what they need to know about legal compliance, risk managment, financial control and how to evaluate the success of the events they stage.
