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Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 111803421X
Category : Design
Languages : en
Pages : 336
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Book Description
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 111803421X
Category : Design
Languages : en
Pages : 336
Get Book Here
Book Description
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Corona Brezina
Publisher: The Rosen Publishing Group, Inc
ISBN: 1538381532
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.
Author: Alessandro Delfanti
Publisher: John Wiley & Sons
ISBN: 1119276209
Category : Social Science
Languages : en
Pages : 196
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Book Description
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Author: Janet Harvey
Publisher: The Rosen Publishing Group, Inc
ISBN: 150818805X
Category : Young Adult Nonfiction
Languages : en
Pages : 82
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Book Description
Interactivity has become a key part of what we do for fun and entertainment. We use our phones to walk around the neighborhood and "catch" virtual creatures. We call up our favorite movies and shows from an online menu. "VR" headsets are creating whole virtual reality worlds for us to immerse ourselves in. Interactive media is an ever-growing and expanding field, with job growth outpacing the average. With accessible and practical tips, this volume explores how makerspaces and hackerspaces provide students with hands-on experience in coding and designing for interactive media to be prepared for these dream jobs of the future.
Author: Lynda Obst
Publisher: Simon and Schuster
ISBN: 1476727767
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange. Combining her own industry experience and interviews with the brightest minds in the business, Obst explains what has stalled the vast moviemaking machine. The calamitous DVD collapse helped usher in what she calls the New Abnormal (because Hollywood was never normal to begin with), where studios are now heavily dependent on foreign markets for profit, a situation which directly impacts the kind of entertainment we get to see. Can comedy survive if they don’t get our jokes in Seoul or allow them in China? Why are studios making fewer movies than ever—and why are they bigger, more expensive and nearly always sequels or recycled ideas? Obst writes with affection, regret, humor and hope, and her behind-the-scenes vantage point allows her to explore what has changed in Hollywood like no one else has. This candid, insightful account explains what has happened to the movie business and explores whether it’ll ever return to making the movies we love—the classics that make us laugh or cry, or that we just can’t stop talking about.
Author: Lucy Tsado
Publisher: Rowman & Littlefield
ISBN: 1538140624
Category : Computers
Languages : en
Pages : 155
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Book Description
Exploring Careers in Cybersecurity and Digital Forensics is a one-stop shop for students and advisors, providing information about education, certifications, and tools to guide them in making career decisions within the field. Cybersecurity is a fairly new academic discipline and with the continued rise in cyberattacks, the need for technological and non-technological skills in responding to criminal digital behavior, as well as the requirement to respond, investigate, gather and preserve evidence is growing. Exploring Careers in Cybersecurity and Digital Forensics is designed to help students and professionals navigate the unique opportunity that a career in digital forensics and cybersecurity provides. From undergraduate degrees, job hunting and networking, to certifications and mid-career transitions, this book is a useful tool to students, advisors, and professionals alike. Lucy Tsado and Robert Osgood help students and school administrators understand the opportunity that exists in the cybersecurity and digital forensics field, provide guidance for students and professionals out there looking for alternatives through degrees, and offer solutions to close the cybersecurity skills gap through student recruiting and retention in the field.
Author: Todd Shelton
Publisher: Cognella Academic Publishing
ISBN: 9781634873024
Category :
Languages : en
Pages :
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Book Description
Best Practices in Digital Media: A Beginning Developer's Guide to Project Organization and Structure teaches beginning digital media students how to initiate, organize, and structure a digital media project and discusses how strong organizational skills will help them in the industry. The book emphasizes the importance of folders to keep projects intact throughout the development process and explains the positive outcomes of staying organized. Students will learn important techniques used by industry professionals to keep their teams up-to-date on projects. They will see how this leads to reaching project deadlines as quickly and efficiently as possible, which increases client satisfaction and respect. The various chapters address specifics such as creating project structure, understanding project paths, creating templates for projects, and creating harmonies with directories. Best Practices in Digital Media gives students skills that will not only help them complete their course projects successfully, but that will be useful and valuable as they enter the professional world. The book is best-suited to any introductory digital media or primary web course. Filled with widely applicable material, it can also be used in other introductory media classes.
Author: Edward Jay Epstein
Publisher: Melville House
ISBN: 1612190510
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trends In a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hollywood’s “invisible money machine,” probing the dazzlingly complicated finances behind the hits and flops, while he answers a surprisingly difficult question: How do the studiosmake their money? We also learn: + How and why the studios harvest silver from old film prints ... + Why stars do—or don’t do—their own stunts ... + The future of Netflix: Why the “next big thing” now seems in such deep trouble... + What it costs to insure Nicole Kidman’s right knee… + How Hollywood manipulates Wall Street: including the story of the acquisition of MGM… wherein a consortium of banks and hedge funds lost some $5 billion… while Hollywood made millions. + Why Arnold Schwarzenegger is considered a contract genius… + The fate of serious fare: How HBO, AMC, and Showtime have found ways to make money offer adult drama, while the Hollywood studios prefer to cater to teen audiences. + Why Lara Croft: Tomb Raider is considered a “masterpiece” of financing ...
Author: Shahbaz Shaikh
Publisher: Shahbaz Shaikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this.
