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Author: Simon Heptinstall
Publisher: Motorbooks
ISBN: 0760362467
Category : Transportation
Languages : en
Pages : 224
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Book Description
Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
Author: Simon Heptinstall
Publisher: Motorbooks
ISBN: 0760362467
Category : Transportation
Languages : en
Pages : 224
Get Book Here
Book Description
Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
Author: Simon Heptinstall
Publisher:
ISBN: 9780857627704
Category : Automobile industry and trade
Languages : en
Pages : 224
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Book Description
Car Marques is a unique visual compendium of over 90 automobile logos and emblems. The book is arranged alphabetically and provides a detailed profile of each logo. Annotated diagrams highlight specific design details and reveal hidden symbolism. Includes color swatches with CMYK values and hexadecimal codes. Visual timelines show the evolution of selected logos from their origins to today. An invaluable resource and a perfect gift for car enthusiasts collectors designers and readers interested in the automotive industry.
Author: Beverly Rae Kimes
Publisher:
ISBN: 9780517307274
Category : Automobiles
Languages : en
Pages : 248
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Book Description
Author: Giles Chapman
Publisher: Chartwell
ISBN: 0785831339
Category : Transportation
Languages : en
Pages : 323
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Book Description
"First published 2005 by Merrell Publishers Limited."--Colophon.
Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Author: Michael L. Berger
Publisher: Bloomsbury Publishing USA
ISBN: 0313016062
Category : Social Science
Languages : en
Pages : 516
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Book Description
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 430
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Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Lance Cole
Publisher: Pen and Sword Transport
ISBN: 1526735903
Category : Transportation
Languages : en
Pages : 242
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Book Description
A new, comprehensive guide to motoring and transport museums offering a fresh conversation on their role and the portrayal of our motoring history. Written by a long-established motoring writer with wide experience of driving and the fettling of old cars all over the world. This new motor museum companion includes: British motoring and transport museums guide via descriptions and photographs. 90 British museums described. Comprehensive world motor museum listing: over 350 global museums cited. Out-takes from visits to selected overseas museums. Provides a glossary of old-car/motorcycle terms and types to assist the museum visitor and old car enthusiast. Discusses the museum culture and its new age. Visits to many museums by the author were self-funded: he paid his own way.
Author: DK
Publisher: Penguin
ISBN: 1465495231
Category : Transportation
Languages : en
Pages : 322
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Book Description
"When I see an Alfa Romeo, I lift my hat." Henry Ford Few things ignite such reverence as a classic car. With more than 250 iconic models from the 1940s to the 1980s, photographed from every angle, this title is a glorious celebration of the stars in the classic car firmament. Edited by award-winning automotive journalist Giles Chapman, Classic Car brings you the story of more than 20 great marques, including household names Bentley, Mercedes, Ferrari, Cadillac, and Aston Martin. Its lavish photography reveals every detail in close-ups of models that range from the 1940s giant two-ton Daimler DE36, which ferried royals about in style, through to sleek Ferraris from the 1980s capable of smashing the 200mph barrier. It puts you in the driving seat of such icons as the Chevrolet Corvette, the Ford Thunderbird, and the Mercedes 300SL and brings you the designers of these amazing machines and the story of their manufacturers. Whether you dream of owning one of these super-cool cars or you are a collector already, Classic Car is set to become a treasured favorite.
Author: Tony Lewin
Publisher: Motorbooks
ISBN: 1610609891
Category : Transportation
Languages : en
Pages : 208
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Book Description
This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.
