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Author: Ben Parr
Publisher: Harper Collins
ISBN: 0062324209
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Author: Ben Parr
Publisher: Harper Collins
ISBN: 0062324209
Category : Business & Economics
Languages : en
Pages : 188
Get Book Here
Book Description
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Author: Chris Murray
Publisher: Penguin
ISBN: 9781591841050
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
Author: Jennifer Turliuk
Publisher: Dundurn
ISBN: 1459747518
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
“An amazing and brilliant instruction manual on how to find purpose, build a career, and live a life of fulfillment.” – DEEPAK CHOPRA A surefire guide to planning your next career move and discovering the job you really want. Jennifer Turliuk was dissatisfied in her corporate job, so she quit. But she had no idea what to do next. After university, she, like so many graduates, focused on just getting a job rather than figuring out the career she really wanted. Instead of getting another degree or going back to school to change her career path, Turliuk embarked on a “self-education journey,” interviewing and shadowing some of the world’s leading professors, founders, and investors from Silicon Valley companies such as Airbnb, Square, and Kiva. What she discovered was not only a way to find out what she really wanted to do with her own life, but also a career-design process that would help others do just the same. Turliuk’s career-prototyping framework uses tested strategies and exercises, including quantified self, design thinking, and lean methodology to help everyone from recent graduates to mid-career workers looking for a change. Let this book be your guide to finding a satisfying and passion-driven career that is right for you.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Charlie Guo
Publisher: Inkshares
ISBN: 1941758568
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
In Unscalable, startup founder and software engineer Charlie Guo uncovers the lesser-known backstories of failure and success in interviews with some of the most daring founders in Silicon Valley. While much is made of the mythology of brilliant leadership and “overnight” success stories, these interviews pull back the veil on a much more eclectic mix of strategies and experiments, revealing the longer and less predictable road to success in Silicon Valley. Guo gives us a look at the edgier moments behind the glamor of the tech boom. To the question “Will it scale?” this book suggests that more often than not, the answer may be “No!”—especially as fledgling ideas try to shape-shift their way into actual products and companies. Some of those new entities will themselves spawn new startups, while some will fade into oblivion. From vacuuming out hundreds of cars in a green vest to learning that Britney Spears was their newest account, founders share the peaks and valleys that have made startups one of the most riveting stories of the century.
Author: Terry Runyan
Publisher: Leaping Hare Press
ISBN: 0711270570
Category : Art
Languages : en
Pages : 162
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Book Description
Combat stress and anxiety and release your own inner creative with this beautiful mindful watercolour book. In this simple and vibrant guide, hugely popular Instagram muse @TerryRunyan explores the art of watercolour through the lens of mindfulness, presenting activities and projects which you can paint along with as you allow your creative side to flourish. This watercolour guide is easy and accessible for beginners, as Runyan gently delves into the basics of the artform, starting with simple techniques which you can follow along with, as well as presenting some fun projects ideas for painters to explore. Alongside beautiful examples of the techniques and styles explored in the book, Runyan also encourages readers to practice mindfulness as they paint, and explores the ways in which art can be used to help improve mental health. Exploring the idea of 'perfectly imperfect watercolours', Runyan places emphasis on self-expression and allowing yourself to make mistakes. Painting Happiness also includes fun projects for readers to try at home, including: Turning blobs into birds Creating wild hairstyles Experimenting with different prompts to paint at least one thing a day From technical skills and notes on materials to insight into the creative process, this book has everything you need to start flourishing in watercolour.
Author: J. Sean Doody
Publisher: JHU Press
ISBN: 1421440679
Category : Nature
Languages : en
Pages : 437
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Book Description
Revealing the secrets of reptilian social relationships through original quantitative research, field studies, laboratory experiments, and careful analysis of the literature, The Secret Social Lives of Reptiles elevates these fascinating animals to key players in the science of behavioral ecology.
Author: Dan P. McAdams
Publisher: Guilford Publications
ISBN: 1462529321
Category : Psychology
Languages : en
Pages : 385
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Book Description
Drawing on state-of-the-art personality and developmental research, this book presents a new and broadly integrative theory of how people come to be who they are over the life course. Preeminent researcher Dan P. McAdams traces the development of three distinct layers of personality--the social actor who expresses emotional and behavioral traits, the motivated agent who pursues goals and values, and the autobiographical author who constructs a personal story. Highly readable and accessible to scholars and students at all levels, the book uses rich portraits of the lives of famous people to illustrate theoretical concepts and empirical findings.
Author: Roland Buck
Publisher: Whitaker House
ISBN: 1603743812
Category : Religion
Languages : en
Pages : 166
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Book Description
Sent by God In this intriguing book, Roland Buck describes his personal encounters with angels and what the Bible tells us about these messengers of God. You’ll find out how God’s messengers impact your own life and how God is using angels to help usher in the great end-times harvest of souls before the return of Jesus. Read how God uses angels to... Protect believers Wage spiritual warfare Comfort and encourage Bring blessings Bring strength during trials Assist in bringing people to Christ Disclose God’s will Bring answers to prayer Glorify God’s name As you become aware of the remarkable role of these messengers of God, you’ll gain increased faith and confidence in God’s plan for your life, for the ministry of believers, and for the salvation of multitudes of people leading to the second coming of Christ.
Author: Tina Seelig
Publisher: HarperCollins
ISBN: 0062856286
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
