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Author: Darrell Bricker
Publisher: HarperCollins Canada
ISBN: 1443401412
Category : Reference
Languages : en
Pages : 215
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Book Description
The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts? In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney. Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.
Author: Darrell Bricker
Publisher: HarperCollins Canada
ISBN: 1443401412
Category : Reference
Languages : en
Pages : 215
Get Book Here
Book Description
The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts? In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney. Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.
Author: Darrell Bricker
Publisher: Harper Collins
ISBN: 1443416479
Category : Political Science
Languages : en
Pages : 214
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Book Description
For almost its entire history, Canada has been run by the political, media and business elites of Toronto, Ottawa and Montreal. But in the past few years, these groups have lost their power—and most of them still do not realize it’s gone. The Laurentian Consensus, the term John Ibbitson has coined for the dusty liberal elite, has been replaced by a new, powerful coalition based in the West and supported by immigrant voters in Ontario. How did this happen? Most people are unaware that the keystone economic and political drivers of this country are now Western Canada and immigrants from China, India and other Asian countries. Politicians and businesspeople have underestimated how conservative these newcomers are making our country. Canada, with its ever-evolving economy and fluid demographic base, has become divorced from the traditions of its past and is moving in an entirely new direction. In The Big Shift, Darrell Bricker and John Ibbitson argue that one of the world’s most consensual countries is becoming polarized, exhibiting stark differences between East and West, cities and suburbs, Canadianborn citizens and immigrants. The winners—in both politics and business— will be those who can capitalize on the tremendous changes that the Big Shift will bring.
Author: Darrell Bricker
Publisher: Signal
ISBN: 0771050895
Category : Social Science
Languages : en
Pages : 246
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Book Description
From the authors of the bestselling The Big Shift, a provocative argument that the global population will soon begin to decline, dramatically reshaping the social, political, and economic landscape. For half a century, statisticians, pundits, and politicians have warned that a burgeoning planetary population will soon overwhelm the earth's resources. But a growing number of experts are sounding a different kind of alarm. Rather than growing exponentially, they argue, the global population is headed for a steep decline. Throughout history, depopulation was the product of catastrophe: ice ages, plagues, the collapse of civilizations. This time, however, we're thinning ourselves deliberately, by choosing to have fewer babies than we need to replace ourselves. In much of the developed and developing world, that decline is already underway, as urbanization, women's empowerment, and waning religiosity lead to smaller and smaller families. In Empty Planet, Ibbitson and Bricker travel from South Florida to Sao Paulo, Seoul to Nairobi, Brussels to Delhi to Beijing, drawing on a wealth of research and firsthand reporting to illustrate the dramatic consequences of this population decline--and to show us why the rest of the developing world will soon join in. They find that a smaller global population will bring with it a number of benefits: fewer workers will command higher wages; good jobs will prompt innovation; the environment will improve; the risk of famine will wane; and falling birthrates in the developing world will bring greater affluence and autonomy for women. But enormous disruption lies ahead, too. We can already see the effects in Europe and parts of Asia, as aging populations and worker shortages weaken the economy and impose crippling demands on healthcare and social security. The United States is well-positioned to successfully navigate these coming demographic shifts--that is, unless growing isolationism and anti-immigrant backlash lead us to close ourselves off just as openness becomes more critical to our survival than ever before. Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent--but one that we can shape, if we choose.
Author: Darrell Bricker
Publisher: HarperCollins
ISBN: 1443446548
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Longlisted for the National Business Book Award Where will the world go after COVID-19? CEO of Ipsos Public Affairs Darrell Bricker's prescient and timely new book has the insights and the data to understand what we are going through and why, and who we still are despite the disruption. While the world around us has changed, Bricker's extensive research and analysis resonate for the future. In this groundbreaking new book, Bricker, a Canadian expert in what Canadians will want and need, distills the trends based on real and extensive demographic data and dares to forecast what will come next. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches? Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide audience: anyone who is wondering where they should look for their next job or where they might plan on living in retirement—even how they will live in Canada’s ever-changing future.
Author: Darrell Jay Bricker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
“The 1990s was a decade of reckoning that compressed our spirits as well as our bank accounts. We hunkered down through a prolonged winter of decline before finally, at decade’s end, emerging to breathe in the first stirrings of national recovery. The long journey tested our confidence in the country, its governments, our employers and even ourselves.... Happily, we discovered a new inner strength, and the wisdom to take advantage of global trends and to build a new social and cultural Canada in the post-Trudeau era.” – from Searching for Certainty Darrell Bricker, president of the leading market research firm in Canada, and Ed Greenspon, political columnist for The Globe and Mail, join forces to offer a comprehensive report on the new economic, social and cultural Canada - the dramatic changes wrought by globalization and technologicial innovation over the last two decades as well as the more subtle shifts in how we approach work, health care and education. Using the most up-to-date and complete data available, they analyze economic trends, from global trade to the workplace, and trace the ways in which Canadian society and culture have been transformed. They reveal that Canada has emerged from the late twentieth century a stronger and more dynamic society. Far from becoming more American, the new mindset is steeped in Canadian traditions of tolerance and community. In the aftermath of the 1990s, Canada is a society searching more than ever before for certainy, not promises - for quality of life, not quantity of goods. One example: a decade ago, Canadians had never heard of the Internet, and the public equated new technology with job loss. By the fall of 2000, 70 per cent of adults - more than 15 million individuals - were connected to the Internet at home or work or school. By the end of 2001, four out of five Canadians will probably enjoy access. How is the Internet changing our health care, our political unity, how we shop, even our power in relation to governments and corporations? Searching for Certainty is a smart and entertaining, fact-filled account of how the changes over the last two decades affect us now and will determine how we feel and what we want tomorrow. Combining demographic statistics with a journalist's keen eye for real-life stories, Bricker and Greenspon offer valuable insights for business and public policy, and practical tips on how to survive and prosper in the new economy.
Author: Darrell Bricker
Publisher: Seal Books
ISBN: 9780770430085
Category : History
Languages : en
Pages : 388
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Book Description
-What percentage of Canadians would prefer a good night's sleep to good sex? -What percentage of Canadians mow the lawn wearing open-toed shoes? -Which gender is more likely to be left standing at the altar? -What percentage of Canadians supports labelling GMOs? -What is the likelihood that a Canadian believes that "Satan, the devil, is active in the world today"? Read through and find out. Funny, informative, and often surprising, What Canadians Think" "is based on hard statistics that add up to the inside story of what Canadians like, what we don't like, what we believe, what we don't believe, what we're not sure of. You want to know who we are and what we're becoming? Ask John Wright and Darrell Bricker of Ipsos-Reid. They've got all the numbers. Focusing on the concentric worlds in which we live -- home and work, community, nation, and world -- Wright and Bricker, Canada's leading pollsters, roll up their sleeves and get to work. These guys dig into relationships. They look at marriage and morals and drinking and drugs. They delve into power, politics, parenting, and internet porn. Sex and stress. Death and taxes. No one knows Canada better than Ipsos-Reid, the country's largest market research and public opinion firm, and this book puts their research at your fingertips. Both lighthearted and rigorously detailed, What Canadians Think" "is fascinating reading for anyone. Whether you're a marketing executive, or just someone who's curious about the nut case around the corner, you won't put it down.
Author: Christopher J Frank
Publisher: Penguin
ISBN: 1101543760
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
You're sitting in a windowless conference room. Twenty minutes into the meeting the presenter finally makes it to slide four of a thirty two- slide deck. At least you can read this one, unlike the others, which were crammed with numbers, graphs and charts. You look around, wondering if anyone else is following the presentation. Just about everyone these days suffers from information overload the 24/7 explosion from our computers, smartphones, media, colleagues, and customers. Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. It's like trying to drink from a fire hose. The question isn't how to stop all those e-mails, meetings, conference calls, and fat reports; that's impossible. The question is what to do with them. How do you find the truly essential nuggets of information and use them with confidence? The solution proposed by Christopher Frank and Paul Magnone sounds deceptively simple: Learn how to ask the right questions at the right time. Whatever field you're in, asking smarter questions will expose you to new information, point you to connections between seemingly unrelated facts, and open new avenues of discussion with your colleagues. The authors explain the seven questions that can help you bring a big- picture perspective to problems that often leave others buried in irrelevant details. And they show through real-life case studies- including Trader Joe's, Starbucks, Kodak, Microsoft, iRobot, and IBM-how their method can have a dramatic impact. It really is possible to convert the fire hose of information into useful insights. Consider a nonbusiness example: the 2010 Icelandic volcano eruption that sent a giant ash cloud toward Europe. Tens of thousands of flights were canceled and five million passengers stranded, leading to billions in economic losses. Europe's best scientists generated oceans of data and carefully modeled the cloud's dispersion pattern. But no one could answer the essential question: Was the concentration of volcanic ash in the air enough to damage a jet engine? Without that key answer, all the carefully gathered facts were useless to the decision makers. Once you adopt the seven questions, you'll start having more productive brainstorming sessions. You'll answer critical questions faster and find unexpected solutions to important problems. And you'll get better at communicating to your colleagues with more clarity and focus, turning down the fire hose that other people have to cope with.
Author: Amanda Sussman
Publisher: McClelland & Stewart
ISBN: 1551992272
Category : Political Science
Languages : en
Pages : 346
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Book Description
A political insider tells us how we can make a difference. A must-read for fans of The Rebel Sell and Naomi Klein’s No Logo. What difference can one person make? If I’m not a famous actor, rock star, or multi-millionaire philanthropist, what do I really have to offer? The notion that the government is open only to a few is a myth. In fact, our political system is incredibly accessible, but the misguided belief that people can only participate through elections is threatening our democracy. Democracy is not only for the well-funded, the entrenched, or the few. If we are interested in seeing actual changes to policy, we need more reformers. Rather than rejecting government, The Art of the Possible demonstrates how working through government can be the most direct route to social progress. Having an impact is possible. It is a matter of knowing how government works and making sure your point of view is presented how and when it counts. During her time with the United Nations and Amnesty International, and as human rights adviser to two federal cabinet ministers, Amanda Sussman was offered a unique bird’s-eye view of government machinations. Through extensive interviews with insiders such as Joe Clark and Jack Layton and outsiders such as Alex Neve (Secretary General, Amnesty International Canada), Sussman offers the most comprehensive step-by-step advice on how and when to make the strongest possible argument for your cause.
Author: Darrell Bricker
Publisher: HarperCollins Publishers
ISBN: 9781554682614
Category : Reference
Languages : en
Pages : 0
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Book Description
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos’ accuracy in gathering people’s thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions such as: What would your ideal lover look like? What would you never bring on a romantic holiday? Would you rather touch the Stanley Cup or Dorothy’s ruby slippers fromThe Wizard of Oz? Does attending university make people less religious? And, if the phone rings at dinner, who is the last person you want it to be? (Hint: it’s not a pollster!) In We Know What You’re Thinking, Bricker and Wright, the bestselling authors of What Canadians Think About Almost Everything, let us in on the insights they’ve gleaned from thousands of polls and the unlikeliest of characters they’ve encountered— including the retiree who still believes in Santa Claus, the childless person who vehemently complains about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney. Filled with fascinating insights about Canadians from every province and territory, in cities and towns, of every age, gender and economic standing—and peppered with fun graphs, factoids and quizzes—We Know What You’re Thinking is compulsive, must-have reading for all Canadians. QUICK FACTS FROM WE KNOW WHAT YOU’RE THINKING • The more formal education you have, the more beer you drink. • 25 percent of Torontonians name Vancouver as their favourite potential place to live; 3 percent of Vancouverites name Toronto as their favourite place to live. • Calgary leads the nation in broccoli consumption. • 3 percent of Canadians believe that Elvis Presley is still alive. • Less than 1 percent of Canadian parents with young children hope their kids will grow up to be writers.
Author: Sam Slater
Publisher: Hodder Education
ISBN: 9781510469440
Category : History
Languages : en
Pages : 0
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Book Description
Exam board: Pearson Edexcel Level: GCSE (9-1) Subject: History First teaching: September 2016 First exams: Summer 2018 Target success in Pearson Edexcel GCSE (9-1) History with this proven formula for effective, structured revision. Key content coverage is combined with exam-style questions, revision tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge. With My Revision Notes every student can: > Plan and manage a successful revision programme using the topic-by-topic planner > Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context > Build, practise and enhance exam skills by progressing through activities set at different levels > Improve exam technique through exam-style questions and sample answers with commentary > Get exam ready with extra quick quizzes and answers to the activities available online This revision guide covers the following options: > Medicine in Britain c1250-present and The British sector of the Western Front, 1914-18 > Early Elizabethan England, 1558-88 > Superpower relations and the Cold War, 1941-91 > Weimar and Nazi Germany, 1918-39
