The Message Matters PDF Download

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The Message Matters

The Message Matters PDF Author: Lynn Vavreck
Publisher: Princeton University Press
ISBN: 9780691139630
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.