Canadian Marketing Law Handbook PDF Download
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Author: Henry Lue
Publisher:
ISBN: 9780779851614
Category : Marketing
Languages : en
Pages : 159
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Book Description
Author: Henry Lue
Publisher:
ISBN: 9780779851614
Category : Marketing
Languages : en
Pages : 159
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Book Description
Author: Ronald E. Dimock
Publisher: Scarborough, Ont. : De Boo
ISBN:
Category : Law
Languages : en
Pages : 322
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Book Description
Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages :
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Book Description
Author: Brian R. F. Fraser
Publisher: Scarborough, Ont. : Carswell
ISBN: 9780459254087
Category : Advertising laws Canada
Languages : en
Pages :
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Book Description
Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages : 3
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Book Description
Author: John B Yates
Publisher:
ISBN: 9780969029106
Category : Advertising laws
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9780969029106
Category : Advertising laws
Languages : en
Pages :
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Book Description
Author: John S. McKeown
Publisher:
ISBN: 9780459241568
Category : Brand name products
Languages : en
Pages : 264
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Book Description
Author: Peter Schotthöfer
Publisher: Kluwer Law International B.V.
ISBN: 9041159606
Category : Law
Languages : en
Pages : 850
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Book Description
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
