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Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
Get Book Here
Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Grant Howitt
Publisher:
ISBN: 9780996376570
Category :
Languages : en
Pages :
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Book Description
Roleplaying game set in a strange undercity that warps to match your heart's desire.
Author: Richard T. Reynolds
Publisher:
ISBN: 9781585660520
Category : Persian Gulf War, 1991
Languages : en
Pages :
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Book Description
Author: E.J. Dionne Jr.
Publisher: Bloomsbury Publishing USA
ISBN: 160819440X
Category : Political Science
Languages : en
Pages : 353
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Book Description
America today is at a political impasse; we face a nation divided and discontented. Acclaimed political commentator E.J. Dionne argues that Americans can't agree on who we are as a nation because we can't agree on who we've been, or what it is, philosophically and spiritually, that makes us "Americans." Dionne places our current quarrels in the long-standing tradition of struggle between two core values: the love of individualism and our reverence for community. Both make us who we are, and to ignore either one is to distort our national character. He sees the current Tea Party as a representation of hyper-individualism, and takes on their agenda-serving distortions of history, from the Revolution to the Civil War and the constitutional role of government. Tea Partiers have reacted fiercely to President Obama, who seeks to restore a communitarian balance - a cause in American liberalism which Dionne traces through recent decades. The ability of the American system to self-correct may be one of its greatest assets, but we have been caught in cycles of over-correcting. Dionne seeks, through an understanding of our factious past, to rediscover the idea of true progress, and the confidence that it can be achieved.
Author: Grant Howitt
Publisher:
ISBN: 9780996376563
Category : Games
Languages : en
Pages :
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Book Description
Author: Thurston Clarke
Publisher: Macmillan
ISBN: 0805077928
Category : Biography & Autobiography
Languages : en
Pages : 334
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Book Description
Tells the story of Robert F. Kennedy's 1968 Presidential campaign.
Author: Jonathan Allen
Publisher: Crown
ISBN: 0553447114
Category : Biography & Autobiography
Languages : en
Pages : 498
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Book Description
#1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.
Author: Jeffry D. Wert
Publisher: UNC Press Books
ISBN: 1469668432
Category : History
Languages : en
Pages : 321
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Book Description
The struggle over the fortified Confederate position known as Spotsylvania's Mule Shoe was without parallel during the Civil War. A Union assault that began at 4:30 A.M. on May 12, 1864, sparked brutal combat that lasted nearly twenty-four hours. By the time Grant's forces withdrew, some 55,000 men from Union and Confederate armies had been drawn into the fury, battling in torrential rain along the fieldworks at distances often less than the length of a rifle barrel. One Union private recalled the fighting as a "seething, bubbling, soaring hell of hate and murder." By the time Lee's troops established a new fortified line in the predawn hours of May 13, some 17,500 &8239;officers and men from both sides had been killed, wounded, or captured when the fighting &8239;ceased.&8239;The site of the most intense clashes became forever known as the Bloody Angle.&8239; Here, renowned military historian Jeffry D. Wert draws on the personal narratives of Union and Confederate troops who survived the fight &8239;to offer a gripping story of Civil War combat at its most difficult. Wert's &8239;harrowing tale&8239;reminds us that the war's story, often told through its commanders and campaigns,&8239;truly belonged to the common soldier.
Author: Si Sheppard
Publisher: Bloomsbury Publishing
ISBN: 1472843819
Category : History
Languages : en
Pages : 97
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Book Description
A highly illustrated and detailed study of one of the most important campaigns in the colonization of the Americas, the Spanish conquest of the vast Inca Empire. In April 1532 a bloody civil war between two brothers ended with one of them, Atahualpa, as master of the mighty Inca Empire. Now the most powerful man in South America, his word was law for millions of subjects spread across thousands of square miles, from the parched deserts of the coast to the lush rainforest of the Amazon and along the spine of the soaring Andes Mountains. But the time of the Incas was coming to an end. In November of that year a handful of Spanish conquistadors led by Francisco Pizarro seized Atahualpa at Cajamarca, extorted his treasure, murdered him, and then marched on the Inca capital Cuzco to elevate a puppet, Manco, to the vacant throne. In 1536, however, Manco roused his people against the intruders, and the Spaniards found themselves isolated and fighting for their lives. This fascinating and beautifully illustrated book brings to life the background to and progress of the desperate 10-month siege of Cuzco; the opposing commanders, their fighting men, tactics, and military technologies; the key clashes, from Sacsayhuamán to Ollantaytambo; and how the outcome shaped our world today.
Author: Thomas Mayo
Publisher: Hardie Grant Publishing
ISBN: 1743586558
Category : Social Science
Languages : en
Pages : 425
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Book Description
This is a book for all Australians. Since the Uluru Statement from the Heart was formed in 2017, Thomas Mayo has travelled around the country to promote its vision of a better future for Indigenous Australians. He’s visited communities big and small, often with the Uluru Statement canvas rolled up in a tube under his arm. Through the story of his own journey and interviews with 20 key people, Thomas taps into a deep sense of our shared humanity. The voices within these chapters make clear what the Uluru Statement is and why it is so important. And Thomas hopes you will be moved to join them, along with the growing movement of Australians who want to see substantive constitutional change. Thomas believes that we will only find the heart of our nation when the First peoples – the Aboriginal and Torres Strait Islanders – are recognised with a representative Voice enshrined in the Australian Constitution. ‘Thomas’s compelling work is full of Australian Indigenous voices that should be heard. Read this book, listen to them, and take action.’ – Danny Glover, actor and humanitarian
