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Author: Paul Chrystal
Publisher: Amberley Publishing Limited
ISBN: 1445627256
Category : History
Languages : en
Pages : 199
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Book Description
This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century
Author: Paul Chrystal
Publisher: Amberley Publishing Limited
ISBN: 1445627256
Category : History
Languages : en
Pages : 199
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Book Description
This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century
Author: Deborah Cadbury
Publisher: D & M Publishers
ISBN: 1553656512
Category : History
Languages : en
Pages : 370
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Book Description
The extraordinary and dramatic story of the chocolate pioneers—as told by one of the descendants of the Cadbury dynasty—ending with Kraft’s recent takeover of the empire. With a cast of characters straight from a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties—the Lindts, Frys, Hersheys, Marses and Nestlés—through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would storm every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: the Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant, yet her husband was moved by the Cadburys’ tradition of philanthropy. Each company was a product of its unique time and place, yet all of them shared one thing: they want to make the best chocolate in the world. Chocolate Wars divulges the visions and ideals that inspired these royal chocolate families and, above all, the mouth-watering chocolate concoctions they created that have driven a global transformation of one of our favourite treats. And with the recent purchase of Cadbury’s by mega–food manufacturer Kraft, the story is brought rapidly into the present.
Author: John Bradley
Publisher: John Wiley & Sons
ISBN: 1119995051
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: Simon Crossley
Publisher: Amberley Publishing Limited
ISBN: 1445662272
Category : Photography
Languages : en
Pages : 189
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Book Description
This fascinating selection of photographs shows how Bramhall has changed and developed over the last century.
Author:
Publisher:
ISBN: 9780994518637
Category :
Languages : en
Pages : 220
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Book Description
Post-Mount Kembla Disaster social history, comprised of portraits of 14 local personalities and their stories.
Author: Bolton Camera Club
Publisher: Amberley Publishing Limited
ISBN: 1445618702
Category : Photography
Languages : en
Pages : 192
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Book Description
This fascinating selection of photographs traces some of the many ways in which Bolton has changed and developed over the last century.
Author:
Publisher: Oxford University Press
ISBN: 019931361X
Category : Cooking
Languages : en
Pages : 947
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Book Description
A sweet tooth is a powerful thing. Babies everywhere seem to smile when tasting sweetness for the first time, a trait inherited, perhaps, from our ancestors who foraged for sweet foods that were generally safer to eat than their bitter counterparts. But the "science of sweet" is only the beginning of a fascinating story, because it is not basic human need or simple biological impulse that prompts us to decorate elaborate wedding cakes, scoop ice cream into a cone, or drop sugar cubes into coffee. These are matters of culture and aesthetics, of history and society, and we might ask many other questions. Why do sweets feature so prominently in children's literature? When was sugar called a spice? And how did chocolate evolve from an ancient drink to a modern candy bar? The Oxford Companion to Sugar and Sweets explores these questions and more through the collective knowledge of 265 expert contributors, from food historians to chemists, restaurateurs to cookbook writers, neuroscientists to pastry chefs. The Companion takes readers around the globe and throughout time, affording glimpses deep into the brain as well as stratospheric flights into the world of sugar-crafted fantasies. More than just a compendium of pastries, candies, ices, preserves, and confections, this reference work reveals how the human proclivity for sweet has brought richness to our language, our art, and, of course, our gastronomy. In nearly 600 entries, beginning with "à la mode" and ending with the Italian trifle known as "zuppa inglese," the Companion traces sugar's journey from a rare luxury to a ubiquitous commodity. In between, readers will learn about numerous sweeteners (as well-known as agave nectar and as obscure as castoreum, or beaver extract), the evolution of the dessert course, the production of chocolate, and the neurological, psychological, and cultural responses to sweetness. The Companion also delves into the darker side of sugar, from its ties to colonialism and slavery to its addictive qualities. Celebrating sugar while acknowledging its complex history, The Oxford Companion to Sugar and Sweets is the definitive guide to one of humankind's greatest sources of pleasure. Like kids in a candy shop, fans of sugar (and aren't we all?) will enjoy perusing the wondrous variety to be found in this volume.
Author: Paul Chrystal
Publisher:
ISBN: 9781445604381
Category : Chocolate industry
Languages : en
Pages : 96
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Book Description
This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: David Deakins
Publisher: McGraw Hill
ISBN: 0077145534
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
The sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship.This well established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship.New to this edition is a chapter on Corporate Entrepreneurship offering students a unique insight into entrepreneurship activities in larger businesses and organizations. A reorganized chapter structure for the sixth edition allows students to navigate the four parts of the text from introductory concepts, the domains of entrepreneurship, through to strategy and to implementation. New part cases help to highlight the core themes and apply them to real business scenarios.
