Cabell's Directory of Publishing Opportunities in Marketing PDF Download
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Author: David W. E. Cabell
Publisher:
ISBN: 9780911753257
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Contains information on more than 210 journals in Marketing that assist professors and graduate students in publishing their manuscripts.
Author: David W. E. Cabell
Publisher:
ISBN: 9780911753257
Category : Business & Economics
Languages : en
Pages : 480
Get Book Here
Book Description
Contains information on more than 210 journals in Marketing that assist professors and graduate students in publishing their manuscripts.
Author: David W. E. Cabell
Publisher:
ISBN: 9780911753233
Category : Language Arts & Disciplines
Languages : en
Pages : 420
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Book Description
Contains information on more than 400 scholarly journals in Economics and Finance that assists professors and graduate students in publishing their manuscripts.
Author:
Publisher:
ISBN: 9780911753448
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: David W. E. Cabell
Publisher:
ISBN: 9780911753165
Category : American periodicals
Languages : en
Pages : 0
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Book Description
Author: David W. E. Cabell
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 678
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Book Description
Author: J David Lichtenthal
Publisher: Routledge
ISBN: 1000156850
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.
Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 630
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Book Description
Author: David W. E. Cabell
Publisher:
ISBN:
Category : Management
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 578
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Book Description
Author: Jingfeng Xia
Publisher: Routledge
ISBN: 1000553167
Category : Language Arts & Disciplines
Languages : en
Pages : 133
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Book Description
Predatory Publishing introduces and examines many forms of unethical and unprofessional publishing, whilst also analyzing its tactics and impact on scholarly communication. Covering all aspects of predatory publishing, including topics such as predatory journals, hijacked publications, alternative metrics, and fraudulent conferences, the book considers the sociocultural, geopolitical, and technical impact of predatory behaviors. Demonstrating that predatory publishing has taken advantage of the open access movement, the author highlights the negative impact such publishing practices have had on science discovery and dissemination around the world. Efforts to counter unethical and destructive conduct, such as journal blacklists, peer-review sting operations, the implementation of the strict journal selection criteria by the Directory of Open Access Journals, and government regulations in some countries, are also fully described. Predatory Publishing is a useful resource for every researcher, practitioner, and student in the global scholarly community. Individuals can expect to get a whole picture of the practice by reading this book, and decision-makers will find it informative to support their decisions. This book will be of interest to those studying and working in the fields of publishing, library and information science, communication science, economics, and higher education. People in other fields, particularly biomedical sciences, will also find it useful.
