Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 630

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Author: David W. E. Cabell
Publisher:
ISBN: 9780911753158
Category : American periodicals
Languages : en
Pages : 420

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Author: David W. E. Cabell
Publisher:
ISBN: 9780911753233
Category : Language Arts & Disciplines
Languages : en
Pages : 580

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Book Description
Contains information on more than 400 scholarly journals in Economics and Finance that assists professors and graduate students in publishing their manuscripts.

Author: David W. E. Cabell
Publisher:
ISBN: 9780911753233
Category : Language Arts & Disciplines
Languages : en
Pages : 416

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Book Description
Contains information on more than 400 scholarly journals in Economics and Finance that assists professors and graduate students in publishing their manuscripts.

Author: David W. E. Cabell
Publisher:
ISBN: 9780911753257
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Contains information on more than 210 journals in Marketing that assist professors and graduate students in publishing their manuscripts.

Author: J David Lichtenthal
Publisher: Routledge
ISBN: 1000156850
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 766

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Author:
Publisher:
ISBN: 9780787674168
Category : Business
Languages : en
Pages : 1710

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Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 578

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Author:
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages :

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