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Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author: Michael Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Author: Agustin Medina
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542722131
Category :
Languages : en
Pages : 150
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Book Description
This book contains some of my thoughts on what is happening in the world of advertising, marketing and new digital media. It is an approach to the future, departing from the most significant events of the present.
Author:
Publisher: Atlantic Publishers & Distri
ISBN:
Category :
Languages : en
Pages : 558
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Book Description
Author: Deidre Pettinga
Publisher: Rowman & Littlefield
ISBN: 1475850093
Category : Education
Languages : en
Pages : 159
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Book Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Author: Steven Pike
Publisher: Routledge
ISBN: 1317430913
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author: Margo Candela
Publisher: Simon and Schuster
ISBN: 1416572155
Category : Fiction
Languages : en
Pages : 322
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Book Description
When her Hollywood career goes haywire, a young woman must say good-bye to all that . . . or must she? Raquel Azorian has worked her way from temp to executive assistant and is this close to a promotion to junior marketing exec at Belmore Corporation, the media behemoth she’s devoted herself to. She’s learned to play the Hollywood game—navigate office politics, schmooze the right people, avoid the wrong ones, and maintain a sense of decorum even in the craziest of times. All she needs is for her boss to sign her promotion memo. Instead of putting pen to paper, he suffers a very public meltdown that puts not only his professional future but also Raquel’s on the line. Getting to the next rung on the Belmore ladder will require every ounce of focus, but that’s not going to be easy. Raquel’s mom has decided to leave her husband and move into Raquel’s apartment, and her older brother seems to be sinking deeper and deeper into depression. Raquel has to keep her job, stop her parents from divorcing, and save her brother. In the chaos of juggling so much, she finally reaches a breaking point: there’s just not enough time for everything or for everyone. She’s going to have to choose—success at work or happiness at home. But then a chance encounter at a bookstore café leads Raquel to start planning her own Hollywood ending . . . on her own terms.
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Kerstin Helmes
Publisher: Diplomarbeiten Agentur
ISBN: 3863410599
Category : Business & Economics
Languages : en
Pages : 55
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Book Description
Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer. First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets.
Author: Daniela Herzog
Publisher: BoD – Books on Demand
ISBN: 3752888881
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals.
