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Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 898
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Book Description
Author:
Publisher:
ISBN:
Category : Soil surveys
Languages : en
Pages : 352
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 906
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1608
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Book Description
Author: Joseph Turow
Publisher: University of Chicago Press
ISBN: 0226817512
Category : Social Science
Languages : en
Pages : 260
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Book Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author: Sergio Zyman
Publisher: John Wiley & Sons
ISBN: 9780471429661
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1034
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Book Description
Author: Rosanna Masiola
Publisher: Cambridge Scholars Publishing
ISBN: 1443874868
Category : Social Science
Languages : en
Pages : 223
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Book Description
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.
Author: Pinto, Filipe Mota
Publisher: IGI Global
ISBN: 1799829650
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
