Buzz Marketing with Blogs For Dummies PDF Download
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Author: Susannah Gardner
Publisher: John Wiley & Sons
ISBN: 0764597140
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author: Susannah Gardner
Publisher: John Wiley & Sons
ISBN: 0764597140
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author: Susannah Gardner
Publisher: John Wiley & Sons
ISBN: 1118151941
Category : Computers
Languages : en
Pages : 410
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Book Description
"Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.
Author: Amy Lupold Bair
Publisher: John Wiley & Sons
ISBN: 1119257808
Category : Computers
Languages : en
Pages : 408
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Book Description
The bestselling guide to blogging—updated and better than ever! Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more. Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger. Choose a blogging topic and platform Use your blog to build your personal brand Monetize your blog through advertising and sponsorships Create content that easily integrates with social media Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!
Author: Do?ru, Ça?lar
Publisher: IGI Global
ISBN: 1522563024
Category : Business & Economics
Languages : en
Pages : 673
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Book Description
The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A manager’s ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization.
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Rajeev Karwal
Publisher: SCB Distributors
ISBN: 8183282636
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Leesa Barnes
Publisher: Maximum Press
ISBN: 1931644578
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Provides a plan for using the fast-growing world of video and audio podcasting, to promote a business and turn a profit.
Author: John D. Ivanko
Publisher: New Society Publishers
ISBN: 1550923633
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income. This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors. I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do. Reviewed by Jeff McIntire-Strasburg, Sustainablog Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living. This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of: Eco-business basics Purposeful management Marketing in the green economy Running a lifestyle business Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability. Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.
Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Category : Biography & Autobiography
Languages : en
Pages : 418
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Book Description
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Author: Shannon Belew
Publisher: For Dummies
ISBN: 9780764599293
Category : Business & Economics
Languages : en
Pages : 844
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Book Description
Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
