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Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Stephen Braun
Publisher: Oxford University Press, USA
ISBN: 0195092899
Category : Alcohol
Languages : en
Pages : 225
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Book Description
Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population. Laced with anecdotes and lore, this book explains the effect of caffeine and alcohol, debunking old myths and misconceptions.
Author: Katherine Ellison
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Once a mother and her pre-teen son discover they're both clinically incapable of paying attention, how will they stop bickering and move forward together? "A story of love and persistence... Buzz will teach. charm, and bolster you." --Edward Hallowell, MD, author of Driven to Destruction When Pulitzer Prize winning investigative reporter Katherine Ellison and her twelve-year-old son, Buzz, were both diagnosed with attention-deficit/hyperactivity disorder, they realized they had more than just an uphill battle ahead-they were facing a cliff. Ellison, inquisitive and driven by nature (even while grappling with the storm of ping-pong balls in her head), hunts down every possible approach to supporting a child with ADHD, from neurofeedback to nutritional supplements. BUZZ will not only make you laugh out loud but also provides insights on every page for parents seeking answers for how to provide the best help for their particular child. What answers does an award-winning journalist track down when the story she's investigating is her own parenting? Read BUZZ today to find out! "Long after reading this smart and tender memoir, I am still rooting for Buzz." -Kelly Corrigan, author of THE MIDDLE PLACE and LIFT
Author: Kenneth Carter
Publisher: Cambridge University Press
ISBN: 1108738109
Category : Medical
Languages : en
Pages : 249
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Book Description
Are you a thrill-seeker or a chill-seeker? A clinical psychologist lifts the lid on what makes adrenaline junkies tick.
Author: Thor Hanson
Publisher: Basic Books
ISBN: 0465098800
Category : Science
Languages : en
Pages : 321
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Book Description
As seen on PBS's American Spring LIVE, the award-winning author of The Triumph of Seeds and Feathers presents a natural and cultural history of bees: the buzzing wee beasties that make the world go round. Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the beloved Thor Hanson takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They've given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing. As informative and enchanting as the waggle dance of a honeybee, Buzz shows us why all bees are wonders to celebrate and protect. Read this book and you'll never overlook them again.
Author: CC Joven
Publisher: Capstone
ISBN: 1496542592
Category : Juvenile Fiction
Languages : en
Pages : 33
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Book Description
Jackson is ready for his first baseball game, but a pesky bee might just ruin his big day. This Starting Line Reader is sure to be a home run for every new reader.
Author: Allison Ofanansky
Publisher: Kar-Ben Publishing ™
ISBN: 1512497002
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Visit a bee farm, and follow the bees as they carry “kisses” from flower to flower and return to their hives with their tummies full of nectar. Learn how the honey is extracted from the combs and makes its way from the hive to the table, to be enjoyed with slices of apples for a Rosh Hashanah treat.
Author: Melvin Berger
Publisher: Turtleback Books
ISBN: 9780613244558
Category : Insects
Languages : en
Pages : 0
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Book Description
Through fascinating text and fabulous color photos, readers can find the answers to questions about a variety of insects, including flies, bees, butterflies, and caterpillars.
Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Byron Barton
Publisher:
ISBN: 9780329155407
Category : Farm life
Languages : en
Pages : 0
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Book Description
A disastrous chain of events in the farmyard begins when the bee stings the bull.
Author: Polly Letofsky
Publisher:
ISBN: 9780996572422
Category :
Languages : en
Pages : 130
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Book Description
Your chances of success are 65% greater if you have a solid book marketing plan. This is yours! There are over 1000 books on book marketing and another 1,000-plus blogs, podcasts, newsletters and e-books that help authors pitch their book. Polly Letofsky spent two years thumbing through all of it and eliminated outdated ideas, overblown promises, and practices that weren't worth your dollars. She then cherry picked the best ideas to bring your book directly to your audience. In Buzz: Your Super Sticky Book Marketing Plan, Letofsky doesn't give you vague instructions like "Submit for Author Interviews." She goes ten steps beyond that and provides you with contacts and links to sites that offer author interviews! And ... she doesn't stop there. Inside Buzz you'll find: 16 free book review sources The most reputable paid review services - even a special discount for Buzz authors! Tips on how to find reviewers of your genre on Twitter, Facebook, Amazon, and Goodreads 25 free author profile sites where you can list your book for no charge! 10 ways to get your book into book clubs 12 ways your friends can help you market your book 17 tips for hosting a great book release party! And, Oh BOY! so much more! Buzz is built on a timeline from pre-publication marketing, to your launch, and through your book's first year. Throughout Buzz you'll find tips, hints, ideas, and tools, all to make your marketing practices flow smoothly. So pat yourself on the back-you've finished your book. Now grab this book marketing plan and start to create the Buzz!"
