Author: Matt Carmichael
Publisher: Palgrave Macmillan
ISBN: 1137401249
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.
Author: Matt Carmichael
Publisher: Macmillan
ISBN: 1137278633
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.
Author: Shimp
Publisher:
ISBN: 9780030352935
Category :
Languages : en
Pages : 276
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Book Description
Author: Arvind Sathi
Publisher: Springer
ISBN: 1137386193
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Author: 布卢姆斯伯里出版公司
Publisher: 中信出版社
ISBN: 9787800736599
Category : Business
Languages : en
Pages : 2176
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Book Description
责任者取自版权页。
Author: Shimp
Publisher:
ISBN: 9780030353284
Category :
Languages : en
Pages : 320
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Book Description
Author: Thomas Russell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 840
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Book Description
Author: Terence A. Shimp
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 712
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Book Description
Alberta Authorized Resource 2003-2009.
Author: Richard W. Oliver
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
"The Shape of Things to Come" is a rallying cry for companies to rethink and reevaluate previous business assumptions. Oliver identifies seven strategic imperatives that companies must adopt now in order to compete in this new business reality.
