Author: Danilo Yanich
Publisher: Fordham University Press
ISBN: 0823288978
Category : Political Science
Languages : en
Pages : 369
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Book Description
From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.
Author: Brian Yui
Publisher: Seven Locks Press
ISBN: 9780976152606
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Author: Jane Hodges
Publisher: Chronicle Books
ISBN: 1452102538
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting to help consumers make the best choice for their budget, market, emotional needs, and future.
Author: Astrid Müller
Publisher: Routledge
ISBN: 1136895264
Category : Psychology
Languages : en
Pages : 256
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Book Description
Rooted in research and clinical practice, Compulsive Buying examines the drive that compels people to compulsively purchase and hoard their acquisitions. The authors and contributors cover the entire scope of this behavior and discuss what clinicians need to know in order to better understand and treat their clients. Among the key subjects examined are case reports, correct diagnosis, assessment and instruments, comorbidity, treatment, research, and directions for future research. The book ends with a useful guide for therapists, which includes data and research; and a treatment manual, which includes questionnaires and exercises for clinician and client alike.
Author: John Biewen
Publisher: Univ of North Carolina Press
ISBN: 0807895660
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
Over the last few decades, the radio documentary has developed into a strikingly vibrant form of creative expression. Millions of listeners hear arresting, intimate storytelling from an ever-widening array of producers on programs including This American Life, StoryCorps, and Radio Lab; online through such sites as Transom, the Public Radio Exchange, Hearing Voices, and Soundprint; and through a growing collection of podcasts. Reality Radio celebrates today's best audio documentary work by bringing together some of the most influential and innovative practitioners from the United States, Canada, the United Kingdom, and Australia. In these nineteen essays, documentary artists tell--and demonstrate, through stories and transcripts--how they make radio the way they do, and why. Whether the contributors to the volume call themselves journalists, storytellers, even audio artists--and although their essays are just as diverse in content and approach--all use sound to tell true stories, artfully. Contributors: Jad Abumrad Jay Allison damali ayo John Biewen Emily Botein Chris Brookes Scott Carrier Katie Davis Sherre DeLys Lena Eckert-Erdheim Ira Glass Alan Hall Natalie Kestecher The Kitchen Sisters Maria Martin Karen Michel Rick Moody Joe Richman Dmae Roberts Stephen Smith Sandy Tolan
Author: Lien Bich Luu
Publisher: Routledge
ISBN: 100044175X
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Many young people aspire to own their own home but face a myriad of challenges such as high property prices, the need to raise a large deposit, and difficulties of getting a mortgage. The process of buying a property is also stressful, fraught with complexity and uncertainty, and a mistake can prove very costly. This book therefore provides a much-needed step-by-step guide to help those seeking to buy a property for the first time. Packed with helpful and practical tips, this book gives a complete overview of the house-buying process, including finance, legal and property aspects. The authors discuss a wide range of topics, including: creating the right mindset the pros and cons of home ownership how to choose a suitable property how to save for a deposit how to negotiate for a better price how to get a mortgage the steps in the house-buying process how to ensure that mortgage payments can always be met The book is written by experienced property buyers who have bought multiple properties, who have worked as a mortgage adviser and financial planner and who understand personal finance. It will be essential reading for undergraduate students in the field of accounting and finance and will also appeal to the general public, particularly those seeking to buy a property for the first time. After reading the book, readers will be able to map out a plan to buy their first property with greater confidence and make a better and more informed decision that will bring financial rewards.
Author: Jared A. Ball
Publisher: Springer Nature
ISBN: 3030423557
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Author: Jon Katz
Publisher: Random House (NY)
ISBN: 9780679449133
Category : Computers
Languages : en
Pages : 254
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Book Description
New electronic technologies are "dumbing down" America. Pop culture creates violent kids with short attention spans. The decline of the print media has made adults politically apathetic. Communicating by computer isolates us and erodes our civic life. The internet, MTV, live cable talk shows, and other multimedia are corroding our society. . . right? Wrong!! retorts Jon Katz. In his brilliant "take no prisoners" polemic, he explains that if you believe any of the above, you've been swallowing the propaganda expounded by the powers that be, including the likes of William Bennett, Bob Dole, Tipper Gore, and Bill Clinton -- all of whom are keeping us ignorant of the real problems. This cutting-edge book -- as useful to media-phobes as it is to Webheads -- brings a much needed voice of reason and clarity to the debate over technology's impact on society. It will make its readers rethink everything they've ever been told or read about the interaction between technology, media, and culture.
Author: Jonas Salk
Publisher: Simon and Schuster
ISBN: 194795105X
Category : Political Science
Languages : en
Pages : 200
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Book Description
A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.
Author: David Fitzgerald
Publisher: AuthorHouse
ISBN: 1665528907
Category : Education
Languages : en
Pages : 251
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Book Description
The Buying Curve is the ONLY sales book you will ever need to succeed at the highest level of selling. Sales is one of the most rewarding jobs in the world if done properly. It can bring you unlimited income and life style choices. In todays labyrinth of available information at the touch of a button to scrupulous buyers, the real art of salesmanship is crucial to your success. Contained in The Buying Curve is the most complete and effective step by step sales process coupled with proven techniques to guarantee increased sales. Throughout a 33 year career David has influenced over a billion dollars worth of SALES and trained thousands of sales people at every level. He has proven himself to be one of the best closers ever to pick up a pen. Now he wants to share his knowledge with YOU. Armed with the most effective selling techniques ever created and an insight into the mind of the buyer you will easily sell at a master level in no time. Imagine the confidence of walking into ANY sales environment knowing you have the best sales training, think you’ll succeed? The book is divided into 4 parts: The Sale: The nine steps delivered in an easy to follow formate. No sales: A lighthearted but true outcome of what happens if you don’t have the best training. What went wrong: How to understand and fix why they didn’t buy (a must read for all). Coming full circle: Relates to what is needed in selling at the highest level to todays media savvy market who know their options and can shop around with a click. Ready to become a Master? Welcome to The Buying Curve. For more information visit: davidfitzgeraldgroup.com
