Busting Silos PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Busting Silos PDF full book. Access full book title Busting Silos by Hillary Carpio. Download full books in PDF and EPUB format.
Author: Hillary Carpio
Publisher: Simon and Schuster
ISBN: 1510777903
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: Turn your funnel upside down and stop wasting resources Design a one-team ABM program, align people with strategy, and win buy-in Deliver the right message at the right time to the right account Scale your pilot to sell (and upsell) to enterprise heights Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
Author: Hillary Carpio
Publisher: Simon and Schuster
ISBN: 1510777903
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: Turn your funnel upside down and stop wasting resources Design a one-team ABM program, align people with strategy, and win buy-in Deliver the right message at the right time to the right account Scale your pilot to sell (and upsell) to enterprise heights Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
Author: Gillian Tett
Publisher: Simon and Schuster
ISBN: 1451644744
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
An award-winning columnist and journalist describes how businesses that structure their teams into functional departments, or "silos," actually hinder work, cripple innovation, restrict thinking and force normally smart people to ignore risks and opportunities. --
Author: Ken Blanchard
Publisher: Berrett-Koehler Publishers
ISBN: 1626566194
Category : Business & Economics
Languages : en
Pages : 146
Get Book Here
Book Description
Collaboration Begins with You Everyone knows collaboration creates high performing teams and organizations—and with today's diverse, globalized workforce it's absolutely crucial. Yet it often doesn't happen because people and groups typically believe that the problem is always outside: the other team member, the other department, the other company. Bestselling author Ken Blanchard and his coauthors use Blanchard's signature business parable style to show that, in fact, if collaboration is to succeed it must begin with you. This book teaches people at all levels—from new associates to top executives—that it's up to each of us to help promote and preserve a winning culture of collaboration. The authors show that busting silos and bringing people together is an inside-out process that involves the heart (your character and intentions), the head (your beliefs and attitudes), and the hands (your actions and behaviors). Working with this three-part approach, Collaboration Begins with You helps readers develop a collaborative culture that uses differences to spur contribution and creativity; provides a safe and trusting environment; involves everyone in creating a clear sense of purpose, values, and goals; encourages people to share information; and turns everyone into an empowered self-leader. None of us is as smart as all of us. When people recognize their own erroneous beliefs regarding collaboration and work to change them, silos are broken down, failures are turned into successes, and breakthrough results are achieved at every level.
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Liz Mohn
Publisher: Verlag Bertelsmann Stiftung
ISBN: 3867939500
Category : Political Science
Languages : en
Pages : 165
Get Book Here
Book Description
How can culture, politics and business work together to meet the challenges of the future? Will united Europe fall victim to individual national interests? Is the economy the silver bullet when it comes to solving global challenges? Can policy makers still lead in an age of fake news and escalating expectations? What kind of support is needed – and from which culture – to shape a sustainable society? The book Voices for the Future documents the lively exchange between international thought leaders from the cultural, economic and political spheres on solutions to current and coming problems. Since 2002, they have been gathering at the Trilogue Salzburg to take a shared look at what the future holds. Where has the Trilogue been farsighted in terms of the issues that now dominate the policy agenda and our everyday lives? What must (still) happen if we are to respond effectively to future challenges? Voices for the Future essays answers to these questions, addressing the topics of Europe, the labor market, leadership, education and values.
Author: Grant Lichtman
Publisher: Corwin
ISBN: 1544381239
Category : Education
Languages : en
Pages : 226
Get Book Here
Book Description
Become an irresistible school Our rapidly evolving world is dramatically impacting how we view schools. Fortunately, we have the knowledge to not only survive, but thrive during rapid change. Other organizations have faced these evolutionary disruptions for centuries. Thrive: How Schools Will Win the Education Revolution translates this knowledge for educators. Written by Grant Lichtman, a thought leader on the transformation of education, this book will help administrators understand: • The most important concepts in creating long-term success: value, strategy, and innovation • The Five Big Tools of strategic change, to build both a comfort and capacity for change • The reality of competing in an evolving marketplace Families are choosing from a growing menu of learning options. Your school needs a value proposition that shouts, "We are your best choice!" As an educator, you have an important role to play in winning the education revolution and making your school irresistible to your community.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 0470255803
Category : Business & Economics
Languages : en
Pages : 454
Get Book Here
Book Description
All the best practices a manager and an executive need-in a one-stop, comprehensive reference Praise for Corporate Management, Governance, and Ethics Best Practices "If you want a comprehensive compendium of best practices in corporate governance, risk management, ethical values, quality, process management, credible financial reporting, and related issues like the SOX Act all in one place spanning both breadth and depth, Vallabhaneni's book is the source of insightful thoughts as a reference manual. A must-read and a should-own for all institutions and libraries around the globe; I am pleased I read it and use it in my classes." -Professor Bala V. Balachandran, Kellogg School of Management, Northwestern University "Mr. Vallabhaneni has an excellent grasp of corporate governance principles. In particular, he shows how these principles can mitigate a broad range of corporate risks." -Steven M. Bragg, author of Accounting Best Practices and Inventory Best Practices "Professor Vallabhaneni provides an excellent analysis of the corporate governance landscape. His discussion and categorization of risks confronting an organization will be very helpful to boards of directors." -Frederick D. Lipman, President of the Association of Audit Committee Members, Inc. and Partner, Blank Rome LLP Representing a single and collective voice for the entire business management profession, Corporate Management, Governance, and Ethics Best Practices provides a cohesive framework for organization-wide implementation of the best practices used by today's leading companies and is an authoritative source on best practices covering all functions of a business corporation, including governance and ethics.
Author: Aubrey Bergauer
Publisher: BenBella Books
ISBN: 1637744382
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we love—without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.
Author: Morten T. Hansen
Publisher: Simon & Schuster
ISBN: 1476765820
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction” (Psychology Today).
Author: Qian, Yufeng
Publisher: IGI Global
ISBN: 152257770X
Category : Education
Languages : en
Pages : 351
Get Book Here
Book Description
Higher education today faces several challenges including soaring cost, rising student debt, declining state support, and a staggering dropout rate. Digital technology enables numerous paths to innovation and promising solutions to these crises in higher education. However, few efforts have been made to look into the dynamic relationship between technology, innovation, and leadership and how they work together to transform teaching and learning, campus life, student service and support, administration, and university advancement. Technology Leadership for Innovation in Higher Education is a pivotal reference source that provides vital research on the intersection of technology, innovation, and leadership in higher education by examining the role of technology in activating, promoting, and accelerating innovation and by identifying challenges regarding technology leadership. While highlighting topics such as blended teaching, faculty development, and university advancement, this publication is ideally designed for teachers, principals, educational and IT management and staff, researchers, students, and stakeholders in higher education seeking current research on critical leadership dimensions required for effective education leaders.
