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Author: Natalie Canavor
Publisher: SAGE
ISBN: 1412992508
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.
Author: Natalie Canavor
Publisher: SAGE
ISBN: 1412992508
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.
Author: Mimi Li
Publisher: Springer Nature
ISBN: 3030877108
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
This book presents a comprehensive approach to issues related to researching and teaching second language (L2) writing in digital environments. In the digital age, new technologies have revolutionized the ways we communicate and construct knowledge, and have also reshaped the traditional notions of writing and literacy, posing new challenges and opportunities for L2 teachers and students. This book provides up-to-date coverage of the main areas of L2 writing and technology, including digital multimodal composing, computer-mediated collaborative writing, online teacher and peer feedback, automated writing evaluation, and corpus-based writing instruction. It synthesizes the relevant literature, analyzes theoretical perspectives, compiles relevant resources, and offers research and pedagogical recommendations to guide scholars in undertaking new L2 writing research and instructional practice in technologically-supported educational contexts. This book will be of relevance and interest to researchers, language teachers, and graduate students in applied linguistics and education.
Author: Andrew Goatly
Publisher: Routledge
ISBN: 1136286977
Category : Language Arts & Disciplines
Languages : en
Pages : 447
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Book Description
Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing offers guidance on how to read texts critically and how to develop effective writing skills. Features include: * activities in analysis, writing and rewriting * an appendix of comments on activities * further reading sections at the end of each unit * a glossary of linguistics terms * suggestions for five extended writing projects. Written by an experienced teacher, Critical Reading and Writing has multidisciplinary appeal but will be particularly relevant for use on introductory English and Communications courses.
Author: Eric Schmidt
Publisher:
ISBN: 9781848546226
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
Author: Nicolas Cole
Publisher:
ISBN: 9780998203492
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content-and others write and write, only to go unnoticed?Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, and a Top 10 contributing writer for Inc Magazine from 2016 to 2018, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. How?By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period."This book contains everything I know about online writing," says Cole. "From going viral, to building a massive library of content that will continue to pay you dividends well into the future."In this book you will learn:- Why you should NOT start a blog-and where you should be writing online instead.- How to beat "the game" of internet publishing-and the 7 levels of success.- How "going viral" on social platforms works (and how to not give up in the process).- The Endless Idea Generator: How to never run out of things to write about.- The Perfect Post: How to write headlines people can't help but want to read.- How to create your own "Content Roadmap," and position yourself as an influential voice in your industry or niche.- How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).- And the 1 habit very single writer today needs to master in order to become successful.This book is the Ultimate Guide to writing in the digital age.
Author: Natalie Canavor
Publisher: SAGE Publications
ISBN: 1071854046
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Author: Michael Dean Clark
Publisher: Bloomsbury Publishing
ISBN: 1472574095
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Creative Writing in the Digital Age explores the vast array of opportunities that technology provides the Creative Writing teacher, ranging from effective online workshop models to methods that blur the boundaries of genre. From social media tools such as Twitter and Facebook to more advanced software like Inform 7, the book investigates the benefits and potential challenges these technologies present instructors in the classroom. Written with the everyday instructor in mind, the book includes practical classroom lessons that can be easily adapted to creative writing courses regardless of the instructor's technical expertise.
Author: Andrew Goatly
Publisher: Routledge
ISBN: 1317205804
Category : Language Arts & Disciplines
Languages : en
Pages : 378
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Book Description
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Author: Fiona Talbot
Publisher: Kogan Page Publishers
ISBN: 0749466154
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Author: Natalie Canavor
Publisher: John Wiley & Sons
ISBN: 1118583647
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
