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Author: James Gray
Publisher: U of Minnesota Press
ISBN: 0816660018
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons. James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit. Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry. For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book.
Author: James Gray
Publisher: U of Minnesota Press
ISBN: 0816660018
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons. James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit. Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry. For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book.
Author: Ken Wilber
Publisher: Shambhala Publications
ISBN: 0834822687
Category : Body, Mind & Spirit
Languages : en
Pages : 162
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Book Description
A straightforward and accessible study of personal development and human consciousness, as seen through the lens of Eastern and Western therapeutic traditions A simple yet comprehensive guide to the types of psychologies and therapies available from Eastern and Western sources. Each chapter includes a specific exercise designed to help the reader understand the nature and practice of the specific therapies. Wilber presents an easy-to-use map of human consciousness against which the various therapies are introduced and explained. This edition includes a new preface.
Author: Roberta J. Newman
Publisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339
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Book Description
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Author: Michael Allvin
Publisher: John Wiley & Sons
ISBN: 1119996236
Category : Psychology
Languages : en
Pages : 4
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Book Description
Drawing on more than a decade of inter-disciplinary research, this book provides a comprehensive overview of the available theories, concepts, data and research on new work organizations and the concept of ‘work without boundaries’. Explores a concept of work that is not restricted by traditional organizational rules like regular office hours, a single workplace, fixed procedures and limited responsibility Provides a comprehensive overview of the available theories, concepts, data and research on new work organizations Examines the shift of power away from organizations to make individuals accountable for their own employability and work Draws on over a decade of original research into ‘work without boundaries’ in which the authors are key authorities Brings together organization theory and work psychology with scholarship from related fields including sociology, social psychology, cognition and psychobiology
Author: Terri Cole, MSW, LCSW
Publisher: Sounds True
ISBN: 1683647696
Category : Self-Help
Languages : en
Pages : 204
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Book Description
Break Free From Over-Functioning, Over-Delivering, People-Pleasing, and Ignoring Your Own Needs So You Can Finally Live the Life You Deserve! Most of us were never taught how to effectively express our preferences, desires or deal-breakers. Instead, we hide our feelings behind passive-aggressive behavior, deny our own truths, or push our emotions down until we get depressed or so frustrated that we explode, potentially destroying hard-won trust and relationships. The most successful and satisfied people on the planet have one thing in common: the ability to create and communicate clear, healthy boundaries. This ability is, hands down, the biggest game changer when it comes to creating a healthy, happy, self-determined life. In Boundary Boss, psychotherapist Terri Cole reveals a specific set of skills that can help you stop abandoning yourself for the sake of others (without guilt or drama) and get empowered to consciously take control of every aspect of your emotional, spiritual, physical, personal, and professional life. Since becoming a Boundary Boss is a process, Cole also offers actionable strategies, scripts, and techniques that can be used in the moment, whenever you need them. You will learn: • How to recognize when your boundaries have been violated and what to do next • How your unique “Boundary Blueprint” is unconsciously driving your boundary behaviors, and strategies to redesign it • Powerful boundary scripts so in the moment you will know what to say • How to manage “Boundary Destroyers”—including emotional manipulators, narcissists, and other toxic personalities • Where you fall on the spectrum of codependency and how to create healthy, balanced relationships This book is for women who are exhausted from over-giving, overdoing, and even over-feeling. If you’re getting it all done but at the expense of yourself, give yourself the gift of Boundary Boss.
Author:
Publisher:
ISBN:
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Languages : en
Pages : 1132
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Book Description
Author: Dieter Mehl
Publisher: Government Institutes
ISBN: 161149026X
Category : Literary Criticism
Languages : en
Pages : 395
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Book Description
Shakespeare without Boundaries: Essays in Honor of Dieter Mehl offers a wide-ranging collection of essays written by an international team of distinguished scholars who attempt to define, to challenge, and to erode boundaries that currently inhibitunderstanding of Shakespeare, and to exemplify how approaches that defy traditional bounds of study and criticism may enhance understanding and enjoyment of a dramatist who acknowledged no boundaries in art. The Volume is published in tribute to Professor Dieter Mehl, whose critical and scholarly work on authors from Chaucer through Shakespeare to D. H. Lawrence has transcended temporal and national boundaries in its range and scope, and who, as Ann Jennalie Cook writes, has contributed significantly tothe erasure of political boundaries that have endangered the unity of German literary scholarship and, more broadly, through his work for the International Shakespeare Association, to the globalization of Shakespeare studies.
Author: Emily S. Rosenberg
Publisher: Harvard University Press
ISBN: 0674047214
Category : Business & Economics
Languages : en
Pages : 1168
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Book Description
Between 1870 and 1945, advances in communication and transportation simultaneously expanded and shrank the world. In five interpretive essays, A World Connecting goes beyond nations, empires, and world wars to capture the era’s defining feature: the profound and disruptive shift toward an ever more rapidly integrating world.
Author: Cyril Lionel Robert James
Publisher: Duke University Press
ISBN: 9780822313830
Category : Social Science
Languages : en
Pages : 300
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Book Description
In C. L. R. James's classic Beyond a Boundary, the sport is cricket and the scene is the colonial West Indies. Always eloquent and provocative, James--the "black Plato," (as coined by the London Times)--shows us how, in the rituals of performance and conflict on the field, we are watching not just prowess but politics and psychology at play. Part memoir of a boyhood in a black colony (by one of the founding fathers of African nationalism), part passionate celebration of an unusual and unexpected game, Beyond a Boundary raises, in a warm and witty voice, serious questions about race, class, politics, and the facts of colonial oppression. Originally published in England in 1963 and in the United States twenty years later (Pantheon, 1983), this second American edition brings back into print this prophetic statement on race and sport in society.
Author: Brian Frehner
Publisher: U of Nebraska Press
ISBN: 1496227077
Category : History
Languages : en
Pages : 426
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Book Description
The Greater Plains tells a new story of a region, stretching from the state of Texas to the province of Alberta, where the environments are as varied as the myriad ways people have inhabited them. These innovative essays document a complicated history of human interactions with a sometimes plentiful and sometimes foreboding landscape, from the Native Americans who first shaped the prairies with fire to twentieth-century oil regimes whose pipelines linked the region to the world. The Greater Plains moves beyond the narrative of ecological desperation that too often defines the region in scholarly works and in popular imagination. Using the lenses of grasses, animals, water, and energy, the contributors reveal tales of human adaptation through technologies ranging from the travois to bookkeeping systems and hybrid wheat. Transnational in its focus and interdisciplinary in its scholarship, The Greater Plains brings together leading historians, geographers, anthropologists, and archaeologists to chronicle a past rich with paradoxical successes and failures, conflicts and cooperation, but also continual adaptation to the challenging and ever-shifting environmental conditions of the North American heartland.
