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Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
Author: Steve Case
Publisher: Simon and Schuster
ISBN: 1501132598
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food-and in the process change the way we live our daily lives.
Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
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Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Author: Andrea R. Nierenberg
Publisher: Capital Books
ISBN: 9781933102054
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This top corporate consultant focuses on what she knows best: building business through networking and developing a solid network of business relationships and lifelong customers.
Author: Eric Ries
Publisher: Crown Currency
ISBN: 110190321X
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Author: Louis E. Boone
Publisher: John Wiley & Sons
ISBN: 0470531290
Category : Business & Economics
Languages : en
Pages : 1543
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Book Description
Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
Author: Matt Blumberg
Publisher: John Wiley & Sons
ISBN: 1119723663
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Author: Alec Klein
Publisher: Simon and Schuster
ISBN: 9780743259842
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
A behind-the-scenes look at the largest corporate merger in history describes how AOL purchased Time Warner, only to find itself in increasing financial difficulties, under investigation by the SEC and Justice Department, with top AOL executives having resigned. Reprint. 35,000 first printing.
Author: Bill Grueskin
Publisher: Columbia University Press
ISBN: 0231500548
Category : Language Arts & Disciplines
Languages : en
Pages : 147
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Book Description
Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations some of which were founded over a century ago and others established only in the past year or two and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.
Author: Ted Leonsis
Publisher: Simon and Schuster
ISBN: 1596981385
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
In The Business of Happiness, Ted Leonsis—business, sports, and media mogul—explains that success may or may not make you happy, but happiness will almost always make you more successful. Through research studies, personal stories, and anecdotal evidence from celebrities, famous athletes, and influential businessmen, Ted reveals the six secrets to achieving true happiness—and how they make success almost inevitable.
