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Author: D. K. Sachdev
Publisher: Artech House
ISBN: 9781580535939
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Author: D. K. Sachdev
Publisher: Artech House
ISBN: 9781580535939
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Author: Kevin Popovic
Publisher: CRC Press
ISBN: 1482256150
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Author: Kevin Popovic
Publisher: CRC Press
ISBN: 1498746012
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Author: Nancy Beth Greenbaum
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
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Book Description
Author: Georgia Chioni
Publisher: Peter Lang Publishing
ISBN:
Category : Law
Languages : en
Pages : 224
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Book Description
Satellite personal communications were expected to form a very successful market, reaching many millions of customers. The market functioned, it has been, however, a big business failure. The book examines the rise and fall of the Satellite Personal Communication Systems (SPCS) from an interdisciplinary approach. It describes the technology of a market formed on the basis of heavy investment, which traded international personal communication capacity through the use of mobile satellite networks. Moreover, it analyses the main actors and their business strategies that have lead pioneers to failure. In addition, it focuses on the regulatory efforts, which proved unsuccessful in saving the market from collapsing. The analysis, based on the interaction of various parameters (technology, law, actors and market) forms an interesting level-playing field.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288910
Category : Language Arts & Disciplines
Languages : en
Pages : 445
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Book Description
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Author: Gerardus Blokdyk
Publisher: Createspace Independent Publishing Platform
ISBN: 9781719106849
Category :
Languages : en
Pages : 146
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Book Description
Is there a critical path to deliver Transformational Satellite Communications System results? Are we Assessing Transformational Satellite Communications System and Risk? Who will be responsible for making the decisions to include or exclude requested changes once Transformational Satellite Communications System is underway? Will team members regularly document their Transformational Satellite Communications System work? How important is Transformational Satellite Communications System to the user organizations mission? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Transformational Satellite Communications System investments work better. This Transformational Satellite Communications System All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Transformational Satellite Communications System Self-Assessment. Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Transformational Satellite Communications System improvements can be made. In using the questions you will be better able to: - diagnose Transformational Satellite Communications System projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Transformational Satellite Communications System and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Transformational Satellite Communications System Scorecard, you will develop a clear picture of which Transformational Satellite Communications System areas need attention. Your purchase includes access details to the Transformational Satellite Communications System self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438752555
Category :
Languages : en
Pages : 311
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Book Description
Author: Joseph N. Pelton
Publisher: Springer Science & Business Media
ISBN: 1461419948
Category : Technology & Engineering
Languages : en
Pages : 128
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Book Description
The field of satellite communications represents the world's largest space industry. Those who are interested in space need to understand the fundamentals of satellite communications, its technology, operation, business, economic, and regulatory aspects. This book explains all this along with key insights into the field's future growth trends and current strategic challenges. Fundamentals of Satellite Communications is a concise book that gives all of the key facts and figures as well as a strategic view of where this dynamic industry is going. Author Joseph N. Pelton, PhD, former Dean of the International Space University and former Director of Strategic Policy at Intelstat, presents a readable book about the entire essence of the satellite communication field.
Author: Madhavendra Richharia
Publisher: John Wiley & Sons
ISBN: 1118810066
Category : Technology & Engineering
Languages : en
Pages : 752
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Book Description
Demand for Mobile Satellite Service (MSS) is on the increase, with a huge surge of interest in mobile communications in recent years and high-paced advancements in the supporting system architectures, devices and applications. This thoroughly revised and updated book provides a comprehensive guide to the MSS technologies and emerging trends. It takes a system level approach, giving in-depth treatment of technical and business related issues. The author, a leading professional in the area, draws on his extensive experience in industry and research, to provide the reader with a sound and informed understanding of the technology. Mobile Satellite Communications includes introductory material for the reader new to the field, in addition to exploring prevalent system concepts, architecture, practices and trends for the more experienced. An in-depth review of scientific principles merged with business models and regulatory considerations presents a balanced perspective of commercial mobile satellite systems. This book will be of interest to practicing engineers in mobile satellite communications and mobile broadcasting, research and development professionals working in these areas, mobile satellite service providers and operators. Academics and students studying satellite systems/technology, specialists in other classes of satellite systems, technical and marketing managers, strategists and planners of telecommunication systems: individuals interested in mobile communications, satellite and telecommunications/broadcasting technology will also find this book insightful. Key Features: Comprehensive treatment of mobile satellite communications topics, including radio link aspects, satellite constellations, architectural and operational aspects, as well as business planning models, MSS radio interface standards, spectrum forecast methodologies and system examples. Addresses related themes such as mobile broadcasting, mobile VSATs, search and rescue, and navigation systems. Introduces emerging technologies such as mobile broadband, television broadcasting to handheld units, advanced capacity enhancement techniques, hybrid system architecture concepts, including a rich sample of research topics such as multiple input multiple output, satellite-based ad-hoc networks, and highlights initiatives in the use of Q/V frequency bands. Includes revision questions at the end of each chapter. An accompanying website for interaction (www.satellitesandyou.com).
