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Author: René Pellissier
Publisher: Juta and Company Ltd
ISBN: 9780702177033
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Author: René Pellissier
Publisher: Juta and Company Ltd
ISBN: 9780702177033
Category : Business & Economics
Languages : en
Pages : 116
Get Book
Book Description
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Author: Richard Boateng
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
You are welcome to Research Made Easy - Second Edition. This book is a guide for researchers and students carrying out a research project or working on long essays, theses and dissertations. It is aimed at being used in teaching and hence, it adopts an interactive approach requiring the reader/student to participate in the learning process. What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audiences in the social sciences and business. So what really makes a good research? In this book, I attempt to provide a general outline which can be considered as being essential for a good research thesis. Though this is not exhaustive, it will be of help, especially to young researchers. The purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. The second edition extends the discussion on case study research design and presents a new section on thematic analysis. This book is essential for anyone involved in business and social science studies. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.
Author: Don Doman
Publisher: Bellingham, WA ; North Vancouver, BC : Self-Counsel Press
ISBN: 9781551804095
Category : Marketing research
Languages : en
Pages : 0
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Book Description
Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.
Author: Don Doman
Publisher: North Vancouver, B.C. : International Self-Counsel Press
ISBN: 9781551806761
Category : Market surveys
Languages : en
Pages : 0
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Book Description
"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business cannot do without research. The good news is, you can do it yourself. Market research is not the exclusive province of high-priced professonals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers" -- publisher website (February 2008).
Author: Richard Walters
Publisher: Vision Christain Ministries Incorporated
ISBN: 9781931178198
Category : Language Arts & Disciplines
Languages : en
Pages : 132
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Book Description
Walters and Dekoven present a guide to writing college papers, the Master's thesis, the Doctoral dissertation, and the Doctoral project with ease, efficiency, and accuracy.
Author: Richard Boateng
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986449106
Category :
Languages : en
Pages : 350
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Book Description
You are welcome to Research Made Easy - Workbook Edition. This book is a guide for researchers and students carrying out a research project or working on long essays, theses and dissertations. It is aimed at being used in teaching and hence, it adopts an interactive approach requiring the reader/student to participate in the learning process. What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audiences in the social sciences and business. So what really makes a good research? In this book, I attempt to provide a general outline which can be considered as being essential for a good research thesis. Though this is not exhaustive, it will be of help, especially to young researchers. The purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. This book is essential for anyone involved in business and social science studies. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Mohit Bhandari
Publisher: Jaypee Brothers Medical Publishers Pvt. Limited
ISBN: 9789386056092
Category : Medical
Languages : en
Pages : 0
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Book Description
This new edition provides clinicians and trainees with guidance on the latest clinical research techniques and publishing in medical literature. Divided into six sections, the book begins with an overview of research and evidence-based medicine, then discusses the strengths and limitations of specific research designs including randomised controlled trials, cohort studies, case control studies and much more. The following sections cover reporting guidelines, writing a good research paper, sample size calculations, subgroup analyses and associated topics such as research ethics and patient consent. The second edition has been fully revised and expanded and includes new advanced content. Clinical images and figures further enhance the comprehensive text. Key points New edition providing guidance on latest clinical research techniques and publishing in medical literature Fully revised and expanded content with new advanced topics Internationally recognised author team Previous edition (9788184488906) published in 2010
Author: Stephen Gorard
Publisher: A&C Black
ISBN: 0826453074
Category : Education
Languages : en
Pages : 219
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Book Description
This is a comprehensive guide to quantitative research, rooted in the author's own teaching and research. In particular, it challenges both the student who "does not do numbers" and the student who does nothing but numbers (and who therefore fails to interpret or challenge his/her results). The book shows how all educational researchers need to "do" quantitative research, even if only in the sense of reading other people's research findings. In fact, the book argues that the conventional distinction between primary and secondary research data is inadequate, since there is enormous need/opportunity for conducting research through using and reinterpreting secondary data. This leads to one of the main selling points of the book - Gorard's idea of the "idle researcher", who makes valuable contributions to the research literature by using data gathered by other researchers.
Author: Sheena Lovia Boateng
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
You are welcome to the Second Edition of Structural Equation Modelling (SEM) Made Easy for Business and Social Science Research Using SPSS and Amos. This book seeks to provide a simple practical guide to conducting quantitative data analysis. First, it presents an overview of quantitative research, by explaining different types of variables and the formulation and testing of hypotheses. Second, it presents the rubrics for designing quantitative questionnaires, explains sampling and illustrates how to determine sample size. Third, the book also explains descriptive statistics and how to conduct and present descriptive statistics in a research write-up. Fourth, it provides a step by step process to carrying out exploratory factor analysis and procedures for interpreting related outputs from the statistical software package, SPSS. Fifth, it teaches how to establish reliability and validity in quantitative research. Finally, the book explains the basics of Structural Equation Modelling (SEM) and demonstrates the two-step approach to SEM analysis, the foundational concepts of measurement models, structural models, Confirmatory Factor Analysis (CFA) and Path Analysis (PA). It also teaches how to run SEM analysis using Amos, and how to interpret the resulting output. This Second Edition also explains how to perform Heterotrait-Monotrait (HTMT) analysis (in Microsoft Excel) and how to choose between exploratory factor analysis and confirmatory factor analysis for SEM. This book is essential for anyone involved in business and social science research. Its purpose is not to create a 'one best format', but to offer a practical guide in analyzing quantitative data and presenting such analysis in research papers, long essays, theses and dissertations.
