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Author: Katherine Sender
Publisher: Columbia University Press
ISBN: 0231127340
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
"Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Author: Katherine Sender
Publisher: Columbia University Press
ISBN: 0231127340
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
"Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Author: Katherine Sender
Publisher: Columbia University Press
ISBN: 0231509162
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.
Author: Steffen Hertog
Publisher: Hurst Publishers
ISBN: 1849042357
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Although most Arab countries remain authoritarian, many have undergone a restructuring of state-society relations in which lower- and middle-class interest groups have lost ground while big business has benefited in terms of its integration into policy-making and the opening of economic sectors that used to be state-dominated. Arab businesses have also started taking on aspects of public service provision in health, media and education that used to be the domain of the state; they have also become increasingly active in philanthropy. The ‘Arab Spring,’ which is likely to lead to a more pluralistic political order, makes it all the more important to understand business interests in the Middle East, a segment of society that on the one hand has often been close to the ancien regime, but on the other will play a pivotal role in a future social contract. Among the topics addressed by the authors are the role of business in recent regime change; the political outlook of businessmen; the consequences of economic liberalisation on the composition of business elites in the Middle East; the role of the private sector in orienting government policies; lobbying of government by business interests and the mechanisms by which governments seek to keep businesses dependent on them.
Author: Kim Phillips-Fein
Publisher: OUP USA
ISBN: 0199754004
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
This book provides a sweeping interpretation of how business mobilized to influence public policy and elections since World War II.
Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author: Jim Grote
Publisher: Liturgical Press
ISBN: 9780814658673
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Centuries ago Thomas Aquinas remarked that there can be no joy in life if there is no joy in one's work. Drawing upon the seminal insights of Rene Girard, Clever as Serpents confronts this timeless issue of finding peace in one's work and offers practical guidance on how people, acting together, can cultivate virtuous business. Clever as Serpents provides ethical insight in business life, the job market, and office politics, revealing that business culture, while often corrupt, can be transformed through the practice of asceticism. It suggests that instead of renouncing worldly comforts and retreating to a monastery, business asceticism embraces and masters the discomforts of business life through disciplined and unique approach to the rigors of the competitive marketplace. Clever as Serpents is divided into two parts - theory and strategy. Chapters one through five deal with a unique approach to management theory and the behavior of financial markets. It first examines the myths that hide the reality of the marketplace. Chapter two examines the myth of freedom; chapter three, the myth of competition. With these myths exposed, chapters four and five examine the secret of the marketplace through the theories of borrowed desire" and the management complex. Chapters six through ten deal with practical techniques for dealing with the jungle of office politics. Chapter six relates the theory of "borrowed desire" to the dynamics of office gossip. Chapters seven through nine offer practical tips on surviving office politics, becoming successful, and redeeming the marketplace through ethical action. For the many people who experience the workplace as frustrating or unfair, struggle with office politics - as well as the question of whether their workday lives have any religious significance or spiritual depth - this work provides concrete suggestions for practicing an ethics of survival, of success, and of service. Jim Grote works in stewardship and development for a Roman Catholic archdiocese. He has taught business ethics and philosophy at several colleges and universities. Co-author ofTheology and Technology, he has written articles for the Catholic Worker, Church, Cistercian Studies Quarterly, Cross Currents, and Spirituality Today. John McGeeney, an attorney for a financial services company, has worked in securities law for a Fortune 500company, and for a large social service organization in New York City. "
Author: Pepper D. Culpepper
Publisher: Cambridge University Press
ISBN: 1139491857
Category : Political Science
Languages : en
Pages : 246
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Book Description
Does democracy control business, or does business control democracy? This study of how companies are bought and sold in four countries - France, Germany, Japan and the Netherlands - explores this fundamental question. It does so by examining variation in the rules of corporate control - specifically, whether hostile takeovers are allowed. Takeovers have high political stakes: they result in corporate reorganizations, layoffs and the unraveling of compromises between workers and managers. But the public rarely pays attention to issues of corporate control. As a result, political parties and legislatures are largely absent from this domain. Instead, organized managers get to make the rules, quietly drawing on their superior lobbying capacity and the deference of legislators. These tools, not campaign donations, are the true founts of managerial political influence.
Author: Amjad Hadjikhani
Publisher: Emerald Group Publishing
ISBN: 1780529910
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deals with the interconnection between the socio-political organizations in emerging markets and MNCs. It offers a number of practical illustrations from empirical studies from different markets.
Author: Timothy Werner
Publisher: Cambridge University Press
ISBN: 1139510924
Category : Political Science
Languages : en
Pages : 207
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Book Description
What are the political motivations behind firms' decisions to adopt policies that self-regulate their behavior in a manner that is beyond compliance with state, federal and local law? Public Forces and Private Politics in American Big Business advances a new understanding of the firm as a political actor that expands beyond the limited conceptualizations offered by economists and organization theorists. Timothy Werner develops a general theory of private politics that is tested using three case studies: the environment, gay rights and executive compensation. Using the conclusions of these case studies and an analysis of interviews with executives at 'Fortune 500' firms, Werner finds that politics can contribute significantly to our understanding of corporate decision-making on private policies and corporate social responsibility in the United States.
Author: Emily Post
Publisher:
ISBN:
Category : Etiquette
Languages : en
Pages : 762
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Book Description
