Author: Samuel G. Trull
Publisher:
ISBN: 9780000641120
Category : Employment interviewing
Languages : en
Pages : 6

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Book Description

Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Author: Catherine Cassell
Publisher: SAGE
ISBN: 147391745X
Category : Business & Economics
Languages : en
Pages : 127

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Book Description
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Author: Arlene S. Hirsch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
What employers look for -- The art and skill of preparation -- Typical questions -- Red flags -- Not-so-typical questions -- Want to dance? the psychology of interviewing -- Body english -- Dealing with the unexpected -- Your turn to ask -- The morning after: follow-up and follow-through -- The headhunter connection -- Customs and protocol for interviewing with foreign companies -- Talking money -- The wheel comes full circle: evaluating job offers -- Interview log.

Author: Rob Yeung
Publisher: Kogan Page Publishers
ISBN: 074946223X
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Plenty of managers know how to interview but few can interview well. Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questions to ask as well as questions not to ask, you will learn how to challenge candidates while treating them fairly, so that the best candidates will want to work for you. Based on proven techniques, this book tells you how to put a candidate at ease, helps you to construct competency-based questions, shows you how to identify liars and helps you to design practical tests to measure candidates abilities. Packed with practical information for anyone from the owner of a small company to managing director of an international business, it is an indispensible guide that will help you to choose the right person for the job.

Author: Daniel Li
Publisher:
ISBN: 9781733338110
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Whether you want a prestigious or lucrative job offer at a Fortune 500 company or startup, Conquering Interviews for Business Roles in Tech is your secret to getting hired. Learn how to dominate the most challenging interviews at companies such as Google, Facebook, Amazon, and Apple, even if you have little to no experience interviewing with technology companies. Feel confident and prepared for any interview by learning how to answer the 24 types of questions across business strategy, operations, product, marketing, corporate development, analytics, and finance. Save yourself valuable time by learning only the most effective, proven strategies and practicing with real interview questions. Take the first step to landing your dream job by giving yourself an unfair edge over the competition. Roles and types of questions covered: General case interviews, data challenges, company research questions, behavioral questions, resume questions, motivational questions Strategy and business operations company performance questions, growth questions, competition questions, risks and threats questions, trends questions Product management and marketing product improvement and design questions, product marketing questions Business and corporate development potential acquisition questions, valuation questions, potential partnership questions Operations process improvement questions, pricing questions, forecasting and capacity planning questions Analytics estimation questions, metrics questions Finance profitability questions, budget questions, finance and accounting questions

Author: Steve Portigal
Publisher: Rosenfeld Media
ISBN: 1933820810
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Author: Geoff Smart
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

Author: Emma Bell
Publisher: Oxford University Press
ISBN: 0198869444
Category : Business
Languages : en
Pages : 692

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Book Description
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edgematerial on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide agreater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information withoutbecoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questionsFigures from the text

Author: S Sreejesh
Publisher: Springer Science & Business Media
ISBN: 3319005391
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.