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Author: Luke Williams
Publisher: Pearson Education
ISBN: 0132808420
Category : Business & Economics
Languages : en
Pages : 1073
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Book Description
3 extraordinary books help you drive maximum value from business innovation, design, and creativity! Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. Do You Matter?: How Great Design Will Make People Love Your Company shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities – and successfully executing on them! From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams
Author: Luke Williams
Publisher: Pearson Education
ISBN: 0132808420
Category : Business & Economics
Languages : en
Pages : 1073
Get Book
Book Description
3 extraordinary books help you drive maximum value from business innovation, design, and creativity! Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. Do You Matter?: How Great Design Will Make People Love Your Company shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities – and successfully executing on them! From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams
Author: Luke M. Williams
Publisher: FT Press
ISBN: 0133457958
Category : Business & Economics
Languages : en
Pages : 1098
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Book Description
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel
Author:
Publisher:
ISBN: 9780133457964
Category : Business
Languages : en
Pages :
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Book Description
Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Sally H. Clarke
Publisher: Stanford University Press
ISBN: 0804758921
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
"The contributors explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so. The book is organized into four parts, which move outward from individual firms; to networks or clusters of firms; to consultants and other intermediaries in the private economy who operate outside of the firms themselves; and finally to government institutions and politics. "--Editor.
Author: Jan Verloop
Publisher: Elsevier
ISBN: 9780444516831
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Managing innovation in such a way that it becomes an effective tool for achieving strategic organizational objectives is the subject of this work, which provides insight into the management process for innovation in creating intellectual capital and supporting sustainable development.
Author: André Presse
Publisher: Springer
ISBN: 3319735098
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully develop innovative products and services.
Author: Scott D. Anthony
Publisher: Harvard Business Press
ISBN: 1422171728
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.
Author: John Seely Brown
Publisher:
ISBN: 9780875847689
Category : Organizational change
Languages : en
Pages : 0
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Book Description
Author: John Storey
Publisher: John Wiley & Sons
ISBN: 1405178523
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental organizations in many countries including, Austria, Australia, Canada, France, Germany, The Netherlands, Sweden and the UK, have issued reports and calls to action; but implementation will continue to be problematic unless the points made in this book are taken into account. Drawing on 350 in-depth interviews with senior managers, this book presents an original theory about the characteristics of managers in “good innovative organizations” and “poor innovative organizations”. It pays close attention to the attitudes, understandings, assumptions and interpretations of managers, who are often the ultimate decision-makers when it comes to innovation. The text is supported by real-life, internationally-known cases such as Hewlett-Packard, Zeneca and the BBC, as well as voluntary sector cases such as Oxfam. It is also enriched by substantial and highly revealing quotations from senior managers themselves.
