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Business Consulting in a Multicultural America

Business Consulting in a Multicultural America PDF Author: Thaddeus Spratlen
Publisher: Business and Economic Development Center, Foster School of Business, University of Washington
ISBN: 9780295994970
Category : Business consultants
Languages : en
Pages : 0

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Book Description
Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.