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Languages : en
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Publisher: Springer Nature
ISBN: 9464635061
Category :
Languages : en
Pages : 635
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Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640297679
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Author: Emmy Bethmann
Publisher: GRIN Verlag
ISBN: 3346177149
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Hamburg (Hochschule Macromedia), course: Lehrprojekt 1, language: English, abstract: In this project thesis a SWOT analysis will be performed on the media company Netflix, Inc. Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries. It ranks place 28 in 2017’s list of the top 100 world’s largest media companies. The success of Netflix has increased constantly in recent years. The reason for this is the evolution of media consumption. The new generation watches series and movies on streaming platforms like Netflix and no longer on television. People have become more independent and can decide for themselves when and where they want to follow their series and movies. Netflix’s influence grew in the past but the fight about the TV has not started yet. One day in the near future it will commence, and Netflix needs to be prepared for that. In this project thesis a detailed analysis of the strengths, weaknesses, opportunities and threats of Netflix will be conducted. The special challenge for Netflix is to have a good plan as soon as the cable TV programmes try to attack. Different possibilities of offering better and more customer-oriented content will be analysed. Will Netflix eventually replace the traditional television as we know it and become the number one provider for streaming services? This project thesis will analyse the current situation and in the end a recommendation for Netflix’ future will be given.
Author: Nicolas Schmidlin
Publisher: John Wiley & Sons
ISBN: 1118843096
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The Art of Company Valuation and Financial Statement Analysis: A value investor’s guide with real-life case studies covers all quantitative and qualitative approaches needed to evaluate the past and forecast the future performance of a company in a practical manner. Is a given stock over or undervalued? How can the future prospects of a company be evaluated? How can complex valuation methods be applied in practice? The Art of Company Valuation and Financial Statement Analysis answers each of these questions and conveys the principles of company valuation in an accessible and applicable way. Valuation theory is linked to the practice of investing through financial statement analysis and interpretation, analysis of business models, company valuation, stock analysis, portfolio management and value Investing. The book’s unique approach is to illustrate each valuation method with a case study of actual company performance. More than 100 real case studies are included, supplementing the sound theoretical framework and offering potential investors a methodology that can easily be applied in practice. Written for asset managers, investment professionals and private investors who require a reliable, current and comprehensive guide to company valuation, the book aims to encourage readers to think like an entrepreneur, rather than a speculator, when it comes to investing in the stock markets. It is an approach that has led many to long term success and consistent returns that regularly outperform more opportunistic approaches to investment.
Author: Marc Helmold
Publisher: Springer
ISBN: 3030205347
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage. A wealth of best practices, case studies and real-world examples are used to reveal the diversity of performance measurement methods, methodologies and principles in practice. Readers will gain comprehensive insights into the status quo of performance management, including primary functions such as supply, operations and sales, and secondary functions like finance, human resources, and information systems. Focusing on ‘best-in-class’ performance excellence, the book offers the ideal guide for any organization pursuing competitive advantages across all corporate functions and focusing on value-adding activities.
Author: Chris M. Mellen
Publisher: John Wiley & Sons
ISBN: 0470648813
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Discover the tools necessary to determine what your company's value is, what drives its value, and how to enhance that value during an M&A transaction. The only book to focus on valuation specifically for mergers and acquisitions, Valuation For M&A: Building Value in Private Companies, Second Edition lays out the steps for measuring and managing value creation in privately held businesses. This groundbreaking work led directly to authors Chris M. Mellen and Franck C. Evans being named the joint 2010 AM&AA Middle Market Thought Leader of the Year by the Alliance of Merger & Acquisition Advisors, and its thorough overview of the subject: Recognizes a company as an investment and explains how to manage that value to maximize shareholder returns, focusing on returns, risks, and capital invested Explains investment or strategic value versus fair market value and provides a document request checklist; sample interview questions; and formats for adjusting financial statements, developing discount rates, the computation of net cash flow; and a valuation reconciliation form Includes a comprehensive case study to illustrate concepts and calculations Now covers fair value accounting and the impact of SFAS Nos. 141, 142, and 157 and their IFRS counterparts, intangible asset valuation techniques, exit planning, international M&As, and venture backed/early stage companies Showing corporate executives as well as M&A professionals and business appraisers how to value privately-held businesses for merger and acquisition purposes, this book helps investors, executives, and their advisors determine the optimum strategy to enhance both market value and strategic value to maximize return on investment.
Author: Linda L. Lowry
Publisher: SAGE Publications
ISBN: 1483368939
Category : Business & Economics
Languages : en
Pages : 1593
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Book Description
Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.
Author: Lytras, Miltiadis D.
Publisher: IGI Global
ISBN: 1599044854
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
"This book presents an alternative view to ubiquitous and pervasive knowledge, architectural frameworks, and methodological issues, and introduces some of the major techniques and tools developed in the domain of ontology building, analysis, and semantic Web"--Provided by publisher.
Author: Louis E. Boone
Publisher: John Wiley & Sons
ISBN: 1394274416
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
"Amazon's founder, Jeff Bezos continues to lead a company that has gone from clever garage-based startup to global e-commerce and technology powerhouse. His journey in transforming the budding company focused simply on selling books over the internet to one of the world's most influential companies highlights two of the greatest forces that are influencing business today: globalization and technology. Innovative companies like Amazon contribute greatly to the national and global economy. A growing economy, one with increased production of goods and services over time, also yields income for its business owners and their employees. Businesses are how we make and share new wealth through things like products, services, pay for employees, and taxes that go to the government at different levels. A country depends on the wealth its businesses generate, from giants like the Walt Disney Company, to nimble, fast-growing, online startups like Airbnb, and even local mom-and-pop diners where you live. What all these companies and many others share is a creative approach to meeting society's needs and wants"--
