Author: Verma Shalini
Publisher: Vikas Publishing House
ISBN: 9325981173
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
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Book Description
Author: P. D. Chaturvedi
Publisher: Pearson Education India
ISBN: 9788131763735
Category :
Languages : en
Pages : 252
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Book Description
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395782
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Author: Peter Hartley
Publisher: Routledge
ISBN: 1134645724
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Author: Shalini Verma
Publisher: Vikas Publishing House
ISBN: 9325990180
Category : Science
Languages : en
Pages : 767
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Book Description
Technical Communication for Engineers has been written for undergraduate students of all engineering disciplines. It provides a well-researched content meticulously developed to help them become strategic assets to their organizations and have a successful career. The book covers the entire spectrum of learning required by a technical professional to effectively communicate the technicalities of his subject to other technocrats or to a non-technical person at their proper levels. It is unique inasmuch as it provides some thoughtful pedagogical tools that help the students attain proficiency in all the modes of communication. Key Features Marginalia, which are spread throughout the book to clarify and highlight the key points. Tech Talk passages, which throw light on the latest advancements in communication technology and their innovative use Application-based Exercise, which encourages the readers to apply the concepts learnt to real-life situation Language-based Exercise (Grammar & Vocabulary) to help readers assess their language competency Ethical Dilemma, which poses a complex hypothetical situation of mental conflict on choosing between difficult moral imperatives Experiential Learning-based Exercise (Project Work) devised to help learner ';feel' or ';experience' the concepts and theories learnt and thereby gain hands-on experience
Author: Dennis Tourish
Publisher: Psychology Press
ISBN: 0415260949
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technology and globalization in the context of communications.
Author: VK Jain | Omprakash Biyani
Publisher: S. Chand Publishing
ISBN: 8121928702
Category : Study Aids
Languages : en
Pages : 295
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Book Description
For B.Com., BCA, BBA, MBA and as per the UGC Model Curriculum.
