Author: David Spinks
Publisher: John Wiley & Sons
ISBN: 1119766141
Category : Business & Economics
Languages : en
Pages : 208
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
The Business of Belonging
Author: David Spinks
Publisher: John Wiley & Sons
ISBN: 1119766141
Category : Business & Economics
Languages : en
Pages : 208
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Publisher: John Wiley & Sons
ISBN: 1119766141
Category : Business & Economics
Languages : en
Pages : 208
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Growing Local Value
Author: Laury Hammel
Publisher: Berrett-Koehler Publishers
ISBN: 1576759601
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.
Publisher: Berrett-Koehler Publishers
ISBN: 1576759601
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.
Business Leadership and Community
Author: Jason Miller
Publisher: Strategic Advisor Board
ISBN: 9781641848381
Category :
Languages : en
Pages : 0
Book Description
Publisher: Strategic Advisor Board
ISBN: 9781641848381
Category :
Languages : en
Pages : 0
Book Description
U.S.A. Business Community: Its Composition and Changing Nature, with Special Reference to Small Business (including Selected Statistics on Minority-owned Firms). Report of the Select Committee on Small Business, United States Senate. September 24, 1974. -- Ordered to be Printed
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Your Business is Our Business!
Author: Huntsville-Madison County Public Library
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 18
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 18
Book Description
The Role of the Business Community in Local Economic Development
Author: TEC National Council
Publisher:
ISBN:
Category : Management
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Management
Languages : en
Pages :
Book Description
The Small Business Community's Recommendations for National Health Care Reform
Author: United States. Congress. House. Committee on Small Business
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Business Community's Compliance with Federal Money Laundering Statutes
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight
Publisher:
ISBN:
Category : Business records
Languages : en
Pages : 240
Book Description
Publisher:
ISBN:
Category : Business records
Languages : en
Pages : 240
Book Description
Programs Empowering Businesses and Communities in Southern New Jersey
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Empowerment
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 92
Book Description
A Thriving Business Community
Author: Jack Lynch
Publisher:
ISBN:
Category : Hibbing (Minn.)
Languages : en
Pages : 1
Book Description
Publisher:
ISBN:
Category : Hibbing (Minn.)
Languages : en
Pages : 1
Book Description