Business Advantage Upper-intermediate Student's Book with DVD PDF Download
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Author: Michael Handford
Publisher: Cambridge University Press
ISBN: 0521132177
Category : Foreign Language Study
Languages : en
Pages : 193
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Book Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. The Student's Book comes with a free DVD of video case studies.
Author: Jonathan Birkin
Publisher: Cambridge University Press
ISBN: 1107637708
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from leading institutions and organisations, such as: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever. The Teacher's Book comes with photocopiable activities, progress tests, and worksheets for the DVD which accompanies the Student's Book.
Author: Almut Koester
Publisher: Cambridge University Press
ISBN: 0521132207
Category : Foreign Language Study
Languages : en
Pages : 193
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Book Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.
Author: Michael Handford
Publisher: Cambridge University Press
ISBN: 0521132177
Category : Foreign Language Study
Languages : en
Pages : 193
Get Book Here
Book Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. The Student's Book comes with a free DVD of video case studies.
Author: Michael McCarthy
Publisher: Cambridge University Press
ISBN: 9780521727204
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Essential grammar reference and practice for anyone using English in a business context. Grammar for Business is a must-have for intermediate business students and anyone using English in the workplace. It provides clear explanations and authentic practice of the most essential language used in business English. Designed to help you improve your communication skills in real business situations, it includes a unique focus on spoken as well as written grammar, and practical tips on areas such as organising presentations, negotiating and giving your opinion. Ideal for classroom use and self study.
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 163369271X
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0525534024
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.
Author: Arthur Mckeown
Publisher: Cambridge University Press
ISBN: 0521176859
Category : Foreign Language Study
Languages : en
Pages : 121
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Book Description
A must have for MBA students and professional managers who need to use English at work. A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, including Leadership, Change Management and Finance are presented through real business case studies. The course is informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study, the book can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA or other Business programmes and professionals who need management English.
Author: Cynthia Fraser
Publisher: Springer Nature
ISBN: 3031425553
Category :
Languages : en
Pages : 291
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Book Description
Author: Lori Ann LaRocco
Publisher:
ISBN: 9781932841800
Category : Leadership
Languages : en
Pages : 160
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Book Description
Known as the producer with the trillion-dollar Rolodex, Lori Ann LaRocco knows how to get business leaders and entrepreneurs to talk. Many of the world's most well-known executives are so trusting of LaRocco, senior talent producer at CNBC, that she consistently gets scoops on billion-dollar deals before anyone else. In her newest book, Opportunity Knocking, LaRocco uses her close relationships with these organizational leaders to tell their stories--many of which have never been previously revealed, but offer brilliant insights into their minds. In Opportunity Knocking, readers will learn the full stories and secrets of success from some of the world's smartest, most innovative leaders, such as Ford CEO Alan Mulally's strategy for creating a culture of promise that revitalized the American auto industry. This book provides real-world examples from leaders like Mulally and turns them into actionable, proven strategies for identifying and acting on opportunities. What makes Opportunity Knocking stand apart is the diversity of individuals who offer real-world strategies and advice instead of just one person's opinion or vision. From the assembly line to the C-suite, Opportunity Knocking will provide both inspiration and a blueprint for achieving success by recognizing the right opportunity--and seizing it.
