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Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
ISBN: 1837970823
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
ISBN: 1837970823
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Author: M. Ragas
Publisher: Springer
ISBN: 1137385332
Category : Computers
Languages : en
Pages : 222
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Book Description
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Author: Sandra Duhé
Publisher: Routledge
ISBN: 1000433609
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Author: J. Larkin
Publisher: Springer
ISBN: 0230511414
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Author: Tc Melewar
Publisher: Routledge
ISBN: 1134136110
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
ISBN: 1838676597
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Author: William B Gartner
Publisher: SAGE Publications
ISBN: 1452261954
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
"This important Handbook of Entrepreneurial Dynamics reports on the Panel Study of Entrepreneurial Dynamics (PSED), the most comprehensive scientifically representative study to date of nascent entrepreneurs. The book is unique because the study identified individuals in the process of creating new businesses to understand how, at its very source, people move from considering the option of starting a new business to its actual founding. This has never been done before in the history of entrepreneurship research... I cannot recommend this book more strongly to entrepreneurship scholars and those interested in where entrepreneurs come from and how they move from their initial idea to new venture founding." --Claudia Bird Schoonhoven, University of California, Irvine "This Handbook makes a terrific contribution to understanding entrepreneurship and new business creation. Its 38 chapters report major findings from the Panel Study of Entrepreneurial Dynamics (PSED), an unprecedented research program involving more than a hundred researchers from 10 countries. This Handbook is ′must reading′ for anyone interested in entrepreneurship research." --Andrew H. Van de Ven, Carlson School of Management, University of Minnesota Entrepreneurial activity provides profound positive benefits across an important set of measures of social and economic well-being, much of it concentrated in new economic sectors such as information technology. Yet, even though entrepreneurship has been shown to provide many benefits, it is surprising that there has not been a systematic study of the entrepreneurial process. The Handbook of Entrepreneurial Dynamics: The Process of Business Creation fills this gap by offering theories, ideas, and measures that can be used to explore and understand the factors that encompass and influence the creation of new businesses. The chapters in the handbook provide the rationale for questionnaires used in the Panel Study of Entrepreneurial Dynamics (PSED). The PSED is a research program that was initiated to provide systematic, reliable, and generalizable data on important features of the new business creation process. The PSED includes information on the proportion and characteristics of the adult population involved in efforts to start businesses, the activities and characteristics that comprise the nature of the business start-up process, and the proportion and characteristics of those business start-up efforts that actually become new businesses. The handbook also describes the PSED data collection process; provides documentation of the interview schedules, codebooks, data preparation and weighting scheme; as well as offers examples of how analyses of PSED data might be conducted. The authors identify specific measures that can be used to operationalize theory as well as provide evidence from the PSED data sets on these measures′ reliability and validity. The Handbook of Entrepreneurial Dynamics is ideal for a sizeable audience, including graduate students, academics, and librarians in schools of business and management who need a comprehensive reference on business creation. In addition, researchers and policy makers at the federal, state, and local level will find this an invaluable reference covering all of the factors involved in new venture formation. Key Features: * Considers categories of data not available prior to the PSED * Includes a comprehensive overview of theories about new business formation * Provides demographics of nascent entrepreneurs * Analyzes the cognitive characteristics of nascent entrepreneurs * Explores all of the processes of new business formation
Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Category : Language Arts & Disciplines
Languages : en
Pages : 294
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Book Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Author: Michael B. Goodman
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433119262
Category : Communication in management
Languages : en
Pages : 0
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Book Description
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
Author: Anton Shone
Publisher:
ISBN: 9781408030981
Category : Electronic books
Languages : en
Pages : 246
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Book Description
