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Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
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Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
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Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1000551393
Category : Design
Languages : en
Pages : 493
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Book Description
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: David Christie
Publisher: Amberley Publishing Limited
ISBN: 1445668017
Category : Transportation
Languages : en
Pages : 179
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Book Description
David Christie offers a range of superb images of London Transport buses in the eastern part of London.
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Languages : en
Pages : 412
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Book Description
Author: Matthew Wharmby
Publisher: Pen and Sword
ISBN: 1473869439
Category : Transportation
Languages : en
Pages : 223
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Book Description
Between 2002 and 2006 six of Londons bus companies put into service 390 articulated bendy buses on twelve routes for transport in London.rnrnDuring what turned out to be a foreshortened nine years in service, the Mercedes-Benz Citaro G buses familiar on the continent and worldwide earned an unenviable reputation in London; according to who you read and who you believed, they caught fire at the drop of a hat, they maimed cyclists, they drained revenue from the system due to their susceptibility to fare evasion, they transported already long-suffering passengers in standing crush loads like cattle and they contributed to the extinction of the Routemaster from frontline service. In short, it was often referred to as the bus we hated.rnrnThis account is an attempt by a long-time detractor of the bendy buses to set the vehicles in their proper context not quite to rehabilitate them, but to be as fair as is possible towards a mode of transport which felt about as un-British as could be.
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Category : Aeronautics, Commercial
Languages : en
Pages : 620
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Book Description
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Category : Automobiles
Languages : en
Pages : 884
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Book Description
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Category : Bus lines
Languages : en
Pages : 776
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Book Description
Author: Frank Absher
Publisher: Arcadia Publishing
ISBN: 1467112860
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. Browsing through this collection of old advertisements gives readers a chance to follow the development of the nation's business community over the past 200 years and see what was important in the daily lives of Americans, as well as what the nation's commercial interests wanted them to believe was important.
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Category : Advertising
Languages : en
Pages : 1078
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Book Description
