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Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Category : Advertising
Languages : en
Pages : 337
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Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Category : Advertising
Languages : en
Pages : 337
Get Book Here
Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 2748
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Book Description
Author:
Publisher:
ISBN: 9780787674168
Category : Business
Languages : en
Pages : 1710
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Book Description
Author: Cecilia Ann Marlow
Publisher: Gale Cengage
ISBN: 9780810304208
Category : Reference
Languages : en
Pages : 818
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2376
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 3054
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Book Description
Author: Gary C. Tarbert
Publisher: Detroit, Mich. : Gale Research Company
ISBN:
Category : Reference
Languages : en
Pages : 210
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Book Description
Author: Jacqueline Deval
Publisher: Penguin
ISBN: 1440634394
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1434
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Book Description
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 113518559X
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
