Bulletin of Business Research PDF Download
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Author: Ohio State University. Center for Business and Economic Research
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 524
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Book Description
Author: Ohio State University. Center for Business and Economic Research
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 524
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Book Description
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1002
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Author:
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages :
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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: John Wang
Publisher:
ISBN: 9781466680647
Category : Big data
Languages : en
Pages :
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Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
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Book Description
Author: Washington State University. Bureau of Economic and Business Research
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 188
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Book Description
Author: Manoj Kumar Sinha
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132111399
Category : Education
Languages : en
Pages : 0
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Book Description
In the 21st century, one of the most noteworthy changes in the human rights debate relates to the increased recognition of the link between business and human rights. This book is an attempt to explore this relationship and also to look into the obligations of the state and transnational corporations in the promotion of human rights. Business and Human Rights discusses how globalization has affected individuals in the enjoyment of their human rights in relation to the activities of corporations. The book addresses what additional steps the states should take to protect against human rights abuses by business enterprises that are owned or controlled by the state. Moreover, it covers, in depth, the role and contribution of the United Nations in business and human rights. The book includes several real-life case studies to help the readers understand the topics discussed.
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 936
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Author: National Retail Merchants Association (U.S.)
Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 714
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Book Description
