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Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: ED WALKER
Publisher: SPCK
ISBN: 0281081204
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
Hope into Action, a charity founded by Ed Walker has a vision – of the church at the forefront of the fight against homelessness. Since 2010 it has worked in partnership with churches to supply homes, support, friendship and love for the homeless and marginalized, earning the Guardian’s Public Service Award in 2017 and an award from the Centre for Social Justice. Here, Ed tells his story of faith and struggle as he and his wife Rachel stepped out in faith, developed a new theology of sharing and saw both tragic and wonderful outcomes. Visionary, inspiring and touching, Ed’s experiences show how we can meet and grow in Christ as we interact with those in the shadows and those hidden in darkness.
Author: Beth Wiseman
Publisher: Thomas Nelson
ISBN: 1401688209
Category : Fiction
Languages : en
Pages : 354
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Book Description
Brooke has only loved one man, her late husband. Owen’s rebuilding after a painful divorce. Can a mysterious house bring them together for a second chance at love? In the charming town of Smithville, Texas, Brooke Holloway is raising two young children on her own, supporting them by running the family hardware store. The last thing on her mind is falling in love. But she’s intrigued when a stranger moves to town and buys the old Hadley mansion. She’s always heard that house holds a secret—maybe even a treasure—and she can’t wait to see inside. When she meets the new owner and they spend time together, she can’t deny the attraction. Could God be giving her another chance at happiness? Or is she betraying her late husband’s memory by even thinking that way? Owen Saunders bought the Hadley place to spite his cheating ex-wife. She’d always wanted to restore an old house in Smithville. Now he’s going to do it without her. But if anything needs restoration, it is Owen’s heart. Then he meets Brooke and her kids and finds himself tempted by love. Can he bring himself to trust a woman again? Throw an eccentric uncle into the mix, along with the town’s teenage troublemaker, and even a finicky cat—and one thing becomes clear: God is bringing them all together for a reason.
Author: Sarah Jackson
Publisher: Zondervan
ISBN: 0310355656
Category : Religion
Languages : en
Pages : 234
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Book Description
2021 Christian Book Award Finalist "Jackson's visionary account is a beautiful model of sacrificial love." -- Publishers Weekly Starred Review The House That Love Built is the quintessential story of one woman's questioning what it means to be an American--and a Christian--in light of a broken immigration system. Through tender stories of opening her heart and home to immigrants, Sarah Jackson shines a holy light on loving our neighbor. Sarah Jackson once thought immigration justice was administered through higher walls and longer fences. Then she met an immigrant--a deported young father separated from his US-citizen family--and everything changed. As Sarah began to know fractured families ravaged by threats in their homeland and further traumatized in US detention, biblical justice took on a new meaning. As Sarah opened her heart--and her home--to immigrants, she experienced a surprising transformation and the gift of extraordinary community. The work she began through the ministry of Casa de Paz joined the centuries-old Christian tradition of hospitality, shining a holy light on what it means to love our neighbor. The dilemma of undocumented people continues to hover over America, and it raises urgent questions for every Christian: What is our responsibility to the "stranger" in our midst? What does God's kingdom look like in the global-political reality of immigration? What difference can one person make? Sarah engages these questions through profound and tender stories, placing readers in the shoes of individuals on every side of the issue--asylum seekers torn from their families, the guards who oversee them, ordinary people with lapsed visas, the families left to survive on their own, the unheralded advocates for immigrants' rights, and the government officials who decide the fates of others. Ultimately, Sarah's journey illuminates how hope can be restored through simple yet radical acts of love.
Author: Daniel J McDonald
Publisher: Lulu.com
ISBN: 1329936736
Category : Religion
Languages : en
Pages : 172
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Book Description
Built to Love explains why ordinary people matter and how they can change the world and find lasting happiness through small and simple things. If you are serious about living the second great commandment, as taught by Jesus, then Built to Love will be a helpful guide for your journey. Drawing upon his own experiences with love's power to help him battle a paralyzed stomach and other life-threatening health problems, modern scientific research, ancient scripture and the wisdom of the ages, Daniel J. McDonald, a lawyer by profession, and a frequent lecturer and speaker, makes his case for why and how you should become "built to love."
Author: Ken Napzok
Publisher: Mango Media Inc.
ISBN: 1642500011
Category : Performing Arts
Languages : en
Pages : 373
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Book Description
Celebrate the greatest saga ever told with this “intergalactically awesome book” (Tiffany “Smithlord” Smith). The first shots of the ragtag Rebels running from the monstrous Galactic Empire. Young Anakin winning the podrace. The first time we saw the crackle of Luke Skywalker’s lightsaber. All of us who are deeply influenced by the epic saga of Star Wars have our favorite moments, and each time the screen goes black and we see those words—A Long Time Ago, In A Galaxy Far, Far Away—the music blasts through us and we feel like kids again. In this book, Star Wars aficionado Ken Napzok counts down one hundred of those special moments that makes this series not just the best movies of all time, but the Greatest Saga Ever Told. What began as one movie about good people, evil oppressors, and the space wizards that stood between them has exploded into so much more. The moments that continue to inspire are on screen and in the pages of novels. They are found in the panels of comic books and among animated sequences on television. And they all continue to grow in stature, importance, and myth through discussions, debates, and daydreams. Why We Love Star Wars is a joyful journey through the universe we love to inhabit, again and again.
Author: Monty Moran
Publisher:
ISBN: 9781544540931
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Imagine you're one of 75,000 people working in a huge company, and the CEO wants to talk to you, one-on-one, to get to know and understand you. That's what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar. In Love Is Free, Guac Is Extra, Monty shows how he used curiosity, vulnerability, love, and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture. From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship, Monty demonstrates a relentless humility and desire to understand the person across from him. This is not your average leadership book. This is a book about business leadership executed in a way you've never encountered before, by becoming the best version of yourself.
Author: Stan Tatkin
Publisher: New Harbinger Publications
ISBN: 1648482988
Category : Family & Relationships
Languages : en
Pages : 332
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Book Description
"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Author: Richard Sheridan
Publisher: Penguin
ISBN: 1591847125
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
“A guidebook for how leaders can motivate, engage, and recognize their people all the while growing the business profitably.” —Forbes.com Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make the trek not to learn about technology but to witness a radically different approach to company culture. CEO Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. With joy as the explicit goal, he and his team changed everything about how the company was run. The results blew away all expectations. Menlo has won numerous growth awards and was named an Inc. magazine “audacious small company.” Joy, Inc. offers an inside look at how Menlo created its culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results.
Author: Jessica Marie Falcone
Publisher: Cornell University Press
ISBN: 1501723499
Category : Social Science
Languages : en
Pages : 406
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Book Description
Battling the Buddha of Love is a work of advocacy anthropology that explores the controversial plans and practices of the Maitreya Project, a transnational Buddhist organization, as it sought to build the "world's tallest statue" as a multi-million-dollar "gift" to India. Hoping to forcibly acquire 750 acres of occupied land for the statue park in the Kushinagar area of Uttar Pradesh, the Buddhist statue planners ran into obstacle after obstacle, including a full-scale grassroots resistance movement of Indian farmers working to "Save the Land." Falcone sheds light on the aspirations, values, and practices of both the Buddhists who worked to construct the statue, as well as the Indian farmer-activists who tirelessly protested against the Maitreya Project. Because the majority of the supporters of the Maitreya Project statue are converts to Tibetan Buddhism, individuals Falcone terms "non-heritage" practitioners, she focuses on the spectacular collision of cultural values between small agriculturalists in rural India and transnational Buddhists hailing from Portland to Pretoria. She asks how could a transnational Buddhist organization committed to compassionate practice blithely create so much suffering for impoverished rural Indians. Falcone depicts the cultural logics at work on both sides of the controversy, and through her examination of these logics she reveals the divergent, competing visions of Kushinagar's potential futures. Battling the Buddha of Love traces power, faith, and hope through the axes of globalization, transnational religion, and rural grassroots activism in South Asia, showing the unintended local consequences of an international spiritual development project.
