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Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: ED WALKER
Publisher: SPCK
ISBN: 0281081204
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
Hope into Action, a charity founded by Ed Walker has a vision – of the church at the forefront of the fight against homelessness. Since 2010 it has worked in partnership with churches to supply homes, support, friendship and love for the homeless and marginalized, earning the Guardian’s Public Service Award in 2017 and an award from the Centre for Social Justice. Here, Ed tells his story of faith and struggle as he and his wife Rachel stepped out in faith, developed a new theology of sharing and saw both tragic and wonderful outcomes. Visionary, inspiring and touching, Ed’s experiences show how we can meet and grow in Christ as we interact with those in the shadows and those hidden in darkness.
Author: Sarah Jackson
Publisher: Zondervan
ISBN: 0310355656
Category : Religion
Languages : en
Pages : 234
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Book Description
2021 Christian Book Award Finalist "Jackson's visionary account is a beautiful model of sacrificial love." -- Publishers Weekly Starred Review The House That Love Built is the quintessential story of one woman's questioning what it means to be an American--and a Christian--in light of a broken immigration system. Through tender stories of opening her heart and home to immigrants, Sarah Jackson shines a holy light on loving our neighbor. Sarah Jackson once thought immigration justice was administered through higher walls and longer fences. Then she met an immigrant--a deported young father separated from his US-citizen family--and everything changed. As Sarah began to know fractured families ravaged by threats in their homeland and further traumatized in US detention, biblical justice took on a new meaning. As Sarah opened her heart--and her home--to immigrants, she experienced a surprising transformation and the gift of extraordinary community. The work she began through the ministry of Casa de Paz joined the centuries-old Christian tradition of hospitality, shining a holy light on what it means to love our neighbor. The dilemma of undocumented people continues to hover over America, and it raises urgent questions for every Christian: What is our responsibility to the "stranger" in our midst? What does God's kingdom look like in the global-political reality of immigration? What difference can one person make? Sarah engages these questions through profound and tender stories, placing readers in the shoes of individuals on every side of the issue--asylum seekers torn from their families, the guards who oversee them, ordinary people with lapsed visas, the families left to survive on their own, the unheralded advocates for immigrants' rights, and the government officials who decide the fates of others. Ultimately, Sarah's journey illuminates how hope can be restored through simple yet radical acts of love.
Author: Beth Wiseman
Publisher: Thomas Nelson Inc
ISBN: 1595548890
Category : Fiction
Languages : en
Pages : 354
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Book Description
"Brooke has only loved one man. Owen's heart is filled with bitterness. Can a mysterious house bring them together for a second chance at love?"--
Author: Daniel J McDonald
Publisher: Lulu.com
ISBN: 1329936736
Category : Religion
Languages : en
Pages : 172
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Book Description
Built to Love explains why ordinary people matter and how they can change the world and find lasting happiness through small and simple things. If you are serious about living the second great commandment, as taught by Jesus, then Built to Love will be a helpful guide for your journey. Drawing upon his own experiences with love's power to help him battle a paralyzed stomach and other life-threatening health problems, modern scientific research, ancient scripture and the wisdom of the ages, Daniel J. McDonald, a lawyer by profession, and a frequent lecturer and speaker, makes his case for why and how you should become "built to love."
Author: Stan Tatkin
Publisher: New Harbinger Publications
ISBN: 1648482988
Category : Family & Relationships
Languages : en
Pages : 332
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Book Description
"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Author: Melody Carlson
Publisher: Palisades Press (OR)
ISBN: 9781576730706
Category : Fiction
Languages : en
Pages : 296
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Book Description
Kestra McKenzie, a young widow, is trying to make a new life for herself. A petite woman with red hair and green eyes, she hopes traveling to her hometown will lift her spirits. When she gets there, she discovers that her childhood dream house is for sale. Even though the house is in need of a handyman's help, Kestra sees possibility and purchases it almost immediately. Just as renovations begin, a mysterious stranger moves into a cottage on the property, and Kestra is surprised to find herself falling in love again. Suddenly, her life seems full of promise. But her dreams begin to when a contractor's jealousy threatens to ruin it all. Now that she's found everything she's ever hoped for, can she manage to hold onto it?
Author: Jonah Lehrer
Publisher: Simon and Schuster
ISBN: 1476761396
Category : Family & Relationships
Languages : en
Pages : 304
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Book Description
“Jonah Lehrer has a lot to offer the world….The book is interesting on nearly every page….Good writers make writing look easy, but what people like Lehrer do is not easy at all.” —David Brooks, The New York Times Book Review Science writer Jonah Lehrer explores the mysterious subject of love. Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer’s A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives. Love confuses and compels us—and it can destroy and define us. It has inspired our greatest poetry, defined our societies and our beliefs, and governs our biology. From the way infants attach to their parents, to the way we fall in love with another person, to the way some find a love for God or their pets, to the way we remember and mourn love after it ends, this book focuses on research that attempts, even in glancing ways, to deal with the long-term and the everyday. The most dangerous myth of love is that it’s easy, that we fall into the feeling and then the feeling takes care of itself. While we can easily measure the dopamine that causes the initial feelings of “falling” in love, the partnerships and devotions that last decades or longer remain a mystery. This book is about that mystery. Love, Lehrer argues, is not built solely on overwhelming passion, but, fascinatingly, on a set of skills to be cultivated over a lifetime.
Author: Monty Moran
Publisher:
ISBN: 9781544540931
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Imagine you're one of 75,000 people working in a huge company, and the CEO wants to talk to you, one-on-one, to get to know and understand you. That's what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar. In Love Is Free, Guac Is Extra, Monty shows how he used curiosity, vulnerability, love, and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture. From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship, Monty demonstrates a relentless humility and desire to understand the person across from him. This is not your average leadership book. This is a book about business leadership executed in a way you've never encountered before, by becoming the best version of yourself.
Author: Mary Contini Gordon
Publisher: Wheatmark, Inc.
ISBN: 1627874666
Category : History
Languages : en
Pages : 457
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Book Description
"Wine was free, but we had to pay for water." Joe Chiriaco and his thirteen siblings heard this from their Italian immigrant father as he recounted his ocean journey to America. In the face of limited water and rudimentary dirt roads, Joe and his Norwegian wife, Ruth Bergseid, founded Chiriaco Summit in the 1930s, a desert travel oasis on today's Interstate 10 between Phoenix and Los Angeles, promising to serve the world on wheels. The twenty-four-seven challenges are lightened with the courtship of two feisty lovers, the frolicking of youngsters in the desert, more loves, and the juxtaposition of some very imposing personalities, including those of Joe Chiriaco and General Patton. After moving through new aqueducts and highways, military camps, societal upheavals, and a welcome new set of hard-working immigrants, the twenty-first century brings provisions for electric cars, modern aircraft, and ATV facilities outside Joshua Tree National Park from whence the first Summit waters flowed.
