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Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
Get Book Here
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Cathy Heller
Publisher: St. Martin's Press
ISBN: 1250193613
Category : Self-Help
Languages : en
Pages : 196
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Book Description
From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit "Heller pivots effortlessly from encouraging readers to accept “miraculous changes,” find their bliss, and examine their authentic selves to practical tips for building mass marketing email distribution lists and identifying web-based social media and teaching portals that allow small-business owners to capture additional revenue...both approachable and incisive." —Booklist From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit The pursuit of happiness is all about finding our purpose. We don't want to just go to work and build someone else’s dream, we want to do our life's work. But how do we find out what we’re supposed to contribute? What are those key ingredients that push those who succeed to launch their ideas high into the sky, while the rest of us remain stuck on the ground? Don’t Keep Your Day Job will get you fired up, ready to rip it open and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more. You’ll learn essential steps like how to build your side hustle, how to find your tribe, how to reach for what you truly deserve, and how to ultimately turn your passion into profit and build a life you love.
Author: Jen Sincero
Publisher: Penguin
ISBN: 1984877445
Category : Self-Help
Languages : en
Pages : 256
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Book Description
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.
Author: Mark Miller
Publisher:
ISBN: 9781637551417
Category :
Languages : en
Pages : 176
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Book Description
Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers--by tapping into the greatest driver of brand success: your internal company culture. Mark Miller and Ted Vaughn have rebranded more than one hundred purpose driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
Author: Ben Thompson
Publisher: Harper Collins
ISBN: 0061959170
Category : History
Languages : en
Pages : 298
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Book Description
The badasses populating the pages of Badass are the most savagely awesome historical figures to ever strap on a pair of chain mail gauntlets and run screaming into battle. Author Ben Thompson—considered by many to be the Internet’s foremost expert on badassitude—has gathered together a rogues’ gallery of butt-stomping rogues, from Julius Caesar and Genghis Khan to Blackbeard, George S. Patton, and Bruce Lee. Their bone-breaking exploits are illustrated by top artist from the fields of gaming, comics, and cards—DC Comics illustrator Matt Haley and Thomas Denmark, illustrator for the collectible card game Magic: The Gathering. This is not your boring high school history—this is tough, manly, unrelentingly Badass!
Author: Bruce Meyer
Publisher:
ISBN: 9781732501737
Category :
Languages : en
Pages :
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Book Description
An exploration into why cars look the way they do through the eyes of noted collector Bruce Meyer and a dozen other automotive luminaries.
Author: Martin Hudepohl
Publisher: No Starch Press
ISBN: 1593272847
Category : Crafts & Hobbies
Languages : en
Pages : 242
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Book Description
LEGO Guns is packed with building instructions for five impressive looking "weapons" built entirely from LEGO TECHNIC parts. In this heavily illustrated 2-color book, you learn how to use LEGO TECHNIC pieces to build working model guns like the Warbeast, a sophisticated, fully-automatic submachine gun; Parabella, a semi-automatic pistol; Thriller, a slide action crossbow pistol with smooth cocking and chambering mechanisms; and the Magic Moth, a simple butterfly "knife" built with TECHNIC pieces. With the help of a bit of sanding, some rubber bands, and Krazy Glue, each gun actually shoots LEGO bricks at high speed, with surprising accuracy. The building instructions for each model are easy to follow and include detailed parts lists. LEGO Guns also includes sections discussing the general concepts of LEGO gun design and offers practical building tips and tricks. The models range from sophisticated to easy, and readers of all ages will find something enjoyable to build and play with.
Author: Geoffrey Girard
Publisher: Simon and Schuster
ISBN: 1442476982
Category : Juvenile Fiction
Languages : en
Pages : 384
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Book Description
Fifteen-year-old Jeff Jacobson learns that not only was he cloned from infamous serial killer Jeffrey Dahmer's blood as part of a top-secret government experiment, but there are other clones like him and he is the only one who can track them down before it is too late.
Author: Geoffrey Girard
Publisher: Simon and Schuster
ISBN: 1476704058
Category : Fiction
Languages : en
Pages : 352
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Book Description
Former black ops soldier Shawn Castillo teams up with a boy who has just learned he is a clone of Jeffrey Dahmer to try to capture other teenaged clones of serial killers who escaped from a secret government facility with powerful chemical weapons and are on a rampage across the country.
Author: Joshua Hammer
Publisher: Simon and Schuster
ISBN: 1476777438
Category : History
Languages : en
Pages : 288
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Book Description
**New York Times Book Review Editors' Choice** To save ancient Arabic texts from Al Qaeda, a band of librarians pulls off a brazen heist worthy of Ocean’s Eleven in this “fast-paced narrative that is…part intellectual history, part geopolitical tract, and part out-and-out thriller” (The Washington Post) from the author of The Falcon Thief. In the 1980s, a young adventurer and collector for a government library, Abdel Kader Haidara, journeyed across the Sahara Desert and along the Niger River, tracking down and salvaging tens of thousands of ancient Islamic and secular manuscripts that were crumbling in the trunks of desert shepherds. His goal: preserve this crucial part of the world’s patrimony in a gorgeous library. But then Al Qaeda showed up at the door. “Part history, part scholarly adventure story, and part journalist survey…Joshua Hammer writes with verve and expertise” (The New York Times Book Review) about how Haidara, a mild-mannered archivist from the legendary city of Timbuktu, became one of the world’s greatest smugglers by saving the texts from sure destruction. With bravery and patience, Haidara organized a dangerous operation to sneak all 350,000 volumes out of the city to the safety of southern Mali. His heroic heist “has all the elements of a classic adventure novel” (The Seattle Times), and is a reminder that ordinary citizens often do the most to protect the beauty of their culture. His the story is one of a man who, through extreme circumstances, discovered his higher calling and was changed forever by it.
