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Author: Michael E. McGrath
Publisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author: Michael E. McGrath
Publisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400
Get Book Here
Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author: C. Gordon Bell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.
Author: Timothy Bresnahan
Publisher: Cambridge University Press
ISBN: 9780521827225
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Richards; 7.
Author: United States. Congress. House. Committee on Science, Space, and Technology
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Author: Morone
Publisher:
ISBN: 9780071033862
Category :
Languages : en
Pages : 280
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Book Description
Why are so many U.S. firms performing poorly in high-technology industries like consumer electronics & semiconductors? Why are they being outperformed in the fast-growing, dynamic, short-cycle-time industries that they themselves pioneered? Why are some firms-foreign & domestic-better than others at competing through technology? And what can governments do to promote industrial competitiveness? Joseph Monroe argues that the answers to these questions can be found in the practices & behavior of general management. Monroe's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, & Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Monroe explores the managerial strategies, practices, & philosophies behind their success, & how these influenced, & were influenced by, technology development. His conclusion that successful firms are often those whose corporate strategies are shaped by technology opportunities is striking in its divergence from the conventional wisdom about American managerial practice & the role that government can play in promoting high-technology strength.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 558
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Book Description
Author:
Publisher: World Scientific
ISBN: 191129900X
Category :
Languages : en
Pages : 407
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Book Description
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author:
Publisher: Routledge
ISBN: 1135363188
Category :
Languages : en
Pages : 590
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Book Description
Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Innovation, Technology, and Productivity
Publisher:
ISBN:
Category : Employees
Languages : en
Pages : 164
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Book Description
