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Author: Alex Berson
Publisher: McGraw-Hill Companies
ISBN:
Category : Computers
Languages : en
Pages : 548
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Book Description
Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
Author: Alex Berson
Publisher: McGraw-Hill Companies
ISBN:
Category : Computers
Languages : en
Pages : 548
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Book Description
Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
Author: Ken Yale
Publisher: Elsevier
ISBN: 0124166458
Category : Mathematics
Languages : en
Pages : 824
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Book Description
Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. Includes input by practitioners for practitioners Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models Contains practical advice from successful real-world implementations Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications
Author: Alex Berson
Publisher:
ISBN:
Category : Data mining
Languages : en
Pages : 0
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Book Description
Author: Robert Groth
Publisher: Prentice Hall
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 312
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Book Description
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Author: Yanchang Zhao
Publisher: Academic Press
ISBN: 0124115209
Category : Computers
Languages : en
Pages : 493
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Book Description
Data Mining Applications with R is a great resource for researchers and professionals to understand the wide use of R, a free software environment for statistical computing and graphics, in solving different problems in industry. R is widely used in leveraging data mining techniques across many different industries, including government, finance, insurance, medicine, scientific research and more. This book presents 15 different real-world case studies illustrating various techniques in rapidly growing areas. It is an ideal companion for data mining researchers in academia and industry looking for ways to turn this versatile software into a powerful analytic tool. R code, Data and color figures for the book are provided at the RDataMining.com website. Helps data miners to learn to use R in their specific area of work and see how R can apply in different industries Presents various case studies in real-world applications, which will help readers to apply the techniques in their work Provides code examples and sample data for readers to easily learn the techniques by running the code by themselves
Author: Berson
Publisher: Tata McGraw-Hill Education
ISBN: 9780070402737
Category :
Languages : en
Pages : 0
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Book Description
A unique comprehensive guide to the business and technology of developing effective Enterprise Customer Relationship management solutions using contemporary data mining techniques. With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.
Author: Michael J. A. Berry
Publisher: John Wiley & Sons
ISBN: 0764569074
Category : Computers
Languages : en
Pages : 671
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Book Description
Packed with more than forty percent new and updated material,this edition shows business managers, marketing analysts, and datamining specialists how to harness fundamental data mining methodsand techniques to solve common types of business problems Each chapter covers a new data mining technique, and then showsreaders how to apply the technique for improved marketing, sales,and customer support The authors build on their reputation for concise, clear, andpractical explanations of complex concepts, making this book theperfect introduction to data mining More advanced chapters cover such topics as how to prepare datafor analysis and how to create the necessary infrastructure fordata mining Covers core data mining techniques, including decision trees,neural networks, collaborative filtering, association rules, linkanalysis, clustering, and survival analysis
Author: Hao Jiang
Publisher: Springer
ISBN: 3030165035
Category : Technology & Engineering
Languages : en
Pages : 227
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Book Description
This book focuses on mobile data and its applications in the wireless networks of the future. Several topics form the basis of discussion, from a mobile data mining platform for collecting mobile data, to mobile data processing, and mobile feature discovery. Usage of mobile data mining is addressed in the context of three applications: wireless communication optimization, applications of mobile data mining on the cellular networks of the future, and how mobile data shapes future cities. In the discussion of wireless communication optimization, both licensed and unlicensed spectra are exploited. Advanced topics include mobile offloading, resource sharing, user association, network selection and network coexistence. Mathematical tools, such as traditional convexappl/non-convex, stochastic processing and game theory are used to find objective solutions. Discussion of the applications of mobile data mining to cellular networks of the future includes topics such as green communication networks, 5G networks, and studies of the problems of cell zooming, power control, sleep/wake, and energy saving. The discussion of mobile data mining in the context of smart cities of the future covers applications in urban planning and environmental monitoring: the technologies of deep learning, neural networks, complex networks, and network embedded data mining. Mobile Data Mining and Applications will be of interest to wireless operators, companies, governments as well as interested end users.
Author: Andrea Ahlemeyer-Stubbe
Publisher: John Wiley & Sons
ISBN: 1118763378
Category : Mathematics
Languages : en
Pages : 323
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Book Description
Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.
Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 1118729277
Category : Mathematics
Languages : en
Pages : 560
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Book Description
An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.
