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Author: Jeffrey K. Pinto
Publisher: John Wiley & Sons
ISBN: 0471437689
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
How to Ensure That the Customer Is Truly Your Number One Priority How do winning organizations such as General Electric, Ericsson, and Nokia use project management to reduce time to market, trim inventory and supplier costs, and minimize obsolescence in their product lines? Why do so many companies fail when trying to do the same? In Building Customer-Based Project Organizations, two inter-nationally recognized project management gurus reveal the secrets behind these fabulous successes. Jeffrey Pinto and Pekka Rouhiainen demonstrate that building and maintaining long-term customer relationships is the key to successful project management, offering a method and an implementation strategy that companies can use to streamline their development and supply chain operations. This manual for success shows project managers how to: Place the customer at the center of the company's operational strategy Use customer needs to drive project development and supply chain management Deliver greater value to the customer and the business Increase efficiency, responsiveness, and profitability By following the clearly stated principles and methodology presented in Building Customer-Based Project Organizations, companies in any business sector can "get it right" the first time and build long-term customer relationships that will continue to increase profitability far into the future.
Author: Jeffrey K. Pinto
Publisher: John Wiley & Sons
ISBN: 0471437689
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
How to Ensure That the Customer Is Truly Your Number One Priority How do winning organizations such as General Electric, Ericsson, and Nokia use project management to reduce time to market, trim inventory and supplier costs, and minimize obsolescence in their product lines? Why do so many companies fail when trying to do the same? In Building Customer-Based Project Organizations, two inter-nationally recognized project management gurus reveal the secrets behind these fabulous successes. Jeffrey Pinto and Pekka Rouhiainen demonstrate that building and maintaining long-term customer relationships is the key to successful project management, offering a method and an implementation strategy that companies can use to streamline their development and supply chain operations. This manual for success shows project managers how to: Place the customer at the center of the company's operational strategy Use customer needs to drive project development and supply chain management Deliver greater value to the customer and the business Increase efficiency, responsiveness, and profitability By following the clearly stated principles and methodology presented in Building Customer-Based Project Organizations, companies in any business sector can "get it right" the first time and build long-term customer relationships that will continue to increase profitability far into the future.
Author: Moreno-Monsalve, Nelson Antonio
Publisher: IGI Global
ISBN: 1799819353
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Project management tools can be used as an alternative to improve and strengthen a company’s position in the market. However, the management of projects has been in constant transformation. Elements such as time, cost, and scope, on which it is based, have been complemented with other trends, such as the project team, change management, knowledge management, good negotiation practices, management of stakeholders, sustainability, etc. In order to improve the competitiveness of their company and increase earned value, managers must remain up to date on these latest transformations and best practices. The Handbook of Research on Project Management Strategies and Tools for Organizational Success is a pivotal reference source that analyzes and disseminates new trends that will allow managers to improve their skills and strengthen the performance of their companies through obtaining better results in the projects undertaken. While highlighting topics such as market growth, risk management, and value creation, this book is ideally designed for project managers, managers, business professionals, entrepreneurs, academicians, researchers, and students seeking current research on improving the competitiveness of companies as well as increasing their earned value.
Author: Ray R. Venkataraman
Publisher: John Wiley & Sons
ISBN: 1118174186
Category : Technology & Engineering
Languages : en
Pages : 256
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Book Description
Cost and Value Management in Projects provides practicing managers with a thorough understanding of the various dimensions of cost and value in projects, along with the factors that impact them, and the managerial approaches that would be most effective for achieving cost efficiency and value optimization. This book addresses cost from a strategic perspective, offering thorough coverage of the various elements of value management such as value planning, value engineering and value analysis from the perspective of projects.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 152257767X
Category : Business & Economics
Languages : en
Pages : 857
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Book Description
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Author: B.S. Sahaye
Publisher: Allied Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
It is not uncommon to find books and other publications in the literature dealing individually with the subjects of 'decision sciences', 'technology' and ' globalisation' However, there are very few instances of books which integrate these three dimensions in an umbrella framework. This publication is one such attempt. This book comprises of 58 papers contributed by leading academia from universities and management institutes in India and abroad. Many of the contributions have come from USA, Canada, UK, Japan, Australia, New Zealand, UAE, Bahrain, Taiwan, Brazil and Mexico, adding to the rich diversity of the thought processes explored in the papers. Some of these papers are country-specific, while some others provide a transnational perspective. Also, while some papers provide enriched conceptual frameworks in specific disciplines, building upon existing frameworks, several other papers provide application-oriented coverage, focused at select organizations or industries, further adding unique value to this book. There are eight sections in the book, namely: Supply Chain Management Operations Management Information Systems & ICT IT & E-Business Strategies Business Modeling Global Business: Issues & Challenges Marketing and Globalisation New Paradigms in Education and Globalisation The issues touched upon by various papers within each section are diverse and yet highly relevant and contemporary. We believe this book would be useful not only to academia, research scholars and students of various disciplines of management, but also to those in the industry in India and abroad, who are seeking conceptual inputs and experience sharing in their respective positions.
Author: Don E. Schultz
Publisher: Routledge
ISBN: 1317475615
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Author: Peter W. G. Morris
Publisher: John Wiley & Sons
ISBN: 1118000285
Category : Technology & Engineering
Languages : en
Pages : 372
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Book Description
THE WILEY GUIDE TO Project Organization & Project Management Competencies A guide to the human factors in project management: knowledge, learning, and maturity THE WILEY GUIDES TO THE MANAGEMENT OF PROJECTS address critical, need-to-know information that will help professionals successfully manage projects in most businesses and help students learn the best practices of the industry. They contain not only well-known and widely used basic project management practices but also the newest and most cutting-edge concepts in the broader theory and practice of managing projects. This third volume in the series covers a range of organizational and people-based topics that are occupying the project management world today. The essence of project management represents a “people” challenge—the ability to appreciate and effectively employ the competencies of all those who are associated with the project development and delivery process. This book explains how you can more successfully manage a project from inception through delivery by learning how to handle critical issues around structure, teams, leadership, power and negotiation, and the whole area of competencies. The expert contributors also include chapters on global project management knowledge and standards, the role of project management associations around the world, project management maturity models, and other key topics. Complete your understanding of project management with these other books in The Wiley Guides to the Management of Projects series: The Wiley Guide to Project Control The Wiley Guide to Project, Program & Portfolio Management The Wiley Guide to Project Technology, Supply Chain & Procurement Management
Author: Helen Meek
Publisher: Routledge
ISBN: 1136018336
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author: American Institute of Architects
Publisher: John Wiley & Sons
ISBN: 1118308824
Category : Architecture
Languages : en
Pages : 1184
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Book Description
The definitive guide to architectural practice Business, legal, and technical trends in architecture are constantly changing. The Architect's Handbook of Professional Practice has offered firms the latest guidance on those trends since 1920. The Fifteenth Edition of this indispensable guide features nearly two-thirds new content and covers all aspects of contemporary practice, including updated material on: Small-firm practice, use of technologies such as BIM, and project delivery methods, such as IPD and architect-led design-build Career development and licensure for emerging professionals and state-mandated continuing education for established architects Business management topics, such as organizational development, marketing, finance, and human resources Research as an integrated aspect of architectural practice, featuring such topics as evidence-based design and research in a small-firm context The Fifteenth Edition of The Architect's Handbook of Professional Practice includes access to a website that contains samples of all AIA Contract Documents (in PDF format for Mac and PC computers). With comprehensive coverage of contemporary practices in architecture, as well as the latest developments and trends in the industry, The Architect's Handbook of Professional Practice continues to be the essential reference for every architect who must meet the challenges of today's marketplace with insight and confidence.
Author: Don Peppers
Publisher: John Wiley & Sons
ISBN: 0471656410
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.
