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Author: Marisa D'Vari
Publisher:
ISBN: 9788179924976
Category : Advertising
Languages : en
Pages : 0
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Book Description
In Today S Cutthroat Economic Environment, Professionals Of Every Description Must Discover The Secrets Of Elevating Themselves Above The Competition. Marisa D Vari, One Of The Nation S Leading Expert Strategists On Media Promotion, Offers Fresh Insider
Author: Marisa D'Vari
Publisher:
ISBN: 9788179924976
Category : Advertising
Languages : en
Pages : 0
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Book Description
In Today S Cutthroat Economic Environment, Professionals Of Every Description Must Discover The Secrets Of Elevating Themselves Above The Competition. Marisa D Vari, One Of The Nation S Leading Expert Strategists On Media Promotion, Offers Fresh Insider
Author: Adrienne Weiss
Publisher: Simple Truths
ISBN: 9781608106028
Category :
Languages : en
Pages : 144
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Book Description
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
Author: Peggy Barber
Publisher: American Library Association
ISBN: 0838910114
Category : Language Arts & Disciplines
Languages : en
Pages : 113
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Book Description
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Author: Marisa D'Vari
Publisher:
ISBN: 9781564147790
Category : Advertising
Languages : en
Pages : 0
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Book Description
"Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
Author: Steve O'Leary
Publisher: Bloomsbury Publishing USA
ISBN: 0313394105
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Author: Kate Mercer
Publisher: SRA Books
ISBN: 1909116564
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
How much of a buzz is there in your building? · - Do you know where your organisation is heading and how your leadership will take it there? · - Do people working in your organisation always do what you want them to do? · - Is your team consistently enthusiastic, engaged and motivated to do its best? A Buzz in the Building will change the way you think about your business. The wisdom and stories gleaned from Kate Mercer’s lifetime of working with business leaders make this book an engaging and inspirational read. Kate takes you through the mindsets and skills that are required to create an organisation that functions as smoothly and organically as a beehive. When you’ve read A Buzz in the Building readers will know how to: · - Create great teams of people who know where your organisation is going and are enthusiastic about playing their part in getting there · - Communicate so that people do what you want them to do – willingly and without having to be chased all the time · - Build a brilliant organisation that is as successful as the business it supports, that clients want to work with, and new employees want to join and stay part of
Author: Barbara Thomas
Publisher: FT Press
ISBN: 0134496825
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
Author: Jennifer Kincheloe
Publisher: Simon and Schuster
ISBN: 1633880818
Category : Fiction
Languages : en
Pages : 406
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Book Description
It's 1907 Los Angeles. Mischievous socialite Anna Blanc is the kind of young woman who devours purloined crime novels—but must disguise them behind covers of more domestically-appropriate reading. She could match wits with Sherlock Holmes, but in her world women are not allowed to hunt criminals. Determined to break free of the era's rigid social roles, Anna buys off the chaperone assigned by her domineering father and, using an alias, takes a job as a police matron with the Los Angeles Police Department. There she discovers a string of brothel murders, which the cops are unwilling to investigate. Seizing her one chance to solve a crime, she takes on the investigation herself. If the police find out, she'll get fired; if her father finds out, he'll disown her; and if her fiancé finds out, he'll cancel the wedding and stop pouring money into her father's collapsing bank. Midway into her investigation, the police chief's son, Joe Singer, learns her true identity. And shortly thereafter she learns about blackmail. Anna must choose—either hunt the villain and risk losing her father, fiancé, and wealth, or abandon her dream and leave the killer on the loose. From the Trade Paperback edition.
Author: Katherine Ellison
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Once a mother and her pre-teen son discover they're both clinically incapable of paying attention, how will they stop bickering and move forward together? "A story of love and persistence... Buzz will teach. charm, and bolster you." --Edward Hallowell, MD, author of Driven to Destruction When Pulitzer Prize winning investigative reporter Katherine Ellison and her twelve-year-old son, Buzz, were both diagnosed with attention-deficit/hyperactivity disorder, they realized they had more than just an uphill battle ahead-they were facing a cliff. Ellison, inquisitive and driven by nature (even while grappling with the storm of ping-pong balls in her head), hunts down every possible approach to supporting a child with ADHD, from neurofeedback to nutritional supplements. BUZZ will not only make you laugh out loud but also provides insights on every page for parents seeking answers for how to provide the best help for their particular child. What answers does an award-winning journalist track down when the story she's investigating is her own parenting? Read BUZZ today to find out! "Long after reading this smart and tender memoir, I am still rooting for Buzz." -Kelly Corrigan, author of THE MIDDLE PLACE and LIFT
Author: Alison Maloni
Publisher:
ISBN: 9781737921301
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?What if a podcast that has millions of subscribers wanted to have you on to tell your story?It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.You don't need to pay thousands of dollars a year to a public relations agency.Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.In this book, you will learn:How the media worksWhat journalists are looking forHow to get featured in magazines and podcastsWhat it takes to get national media exposureWhat are the best ways to prepare for your media interviewHow to establish relationships with journalistsYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. You will get inside knowledge from local and national newsrooms on how to craft the perfect pitch. This book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.Public relations is all about storytelling, and you have a great story to tell. You may not know what it is yet, but that's what this book will help you figure out. In fact, it's going to help you come up with multiple stories.
