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Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104389
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author: Sharon D. Kruse
Publisher: Corwin Press
ISBN: 145229478X
Category : Education
Languages : en
Pages : 201
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Book Description
"Standing on the back of their groundbreaking research on school culture, Kruse and Seashore Louis provide an insightful and very practical guide that should be a must-read for anyone preparing to become a school leader." —Kenneth Leithwood, Professor OISE/University of Toronto "A manageable, well-rehearsed plan for discussion, research, and lots of reflective thought for any school leader willing to develop their own leadership and the culture in which they desire to lead." —Teresa P. Cunningham, Principal Laurel Elementary School, TN Develop an integrated school culture that engages educators with their colleagues and communities! As a principal, you realize that effecting positive, long-lasting change requires support both within your school and in the wider community. This practical handbook shows school leaders how to build a climate of collaboration with staff, teachers, and parents as well as how to develop connections with foundations, business groups, social service providers, and government agencies. Sharon D. Kruse and Karen Seashore Louis call on principals to create a viable, sustainable school culture using organizational learning and trust to involve the professional community and to affect teaching and learning. This addition to the Leadership for Learning series presents a leadership approach that integrates teachers, parents, and community members into a coherent team. The authors examine schools that have achieved lasting cultural change and present practical strategies for: Diagnosing and shaping a school culture Revising leadership functions to broaden decision-making processes Rethinking organizational structures Supporting continuous improvement while ensuring stability Building Strong School Cultures draws from business and psychology research on motivating and organizing people to provide school leaders with the skills they need to promote effective change.
Author: Dennis Rainey
Publisher: Crossway Bibles
ISBN: 9781581343823
Category : Families
Languages : en
Pages : 0
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Book Description
With topics ranging from the glory of marriage to passing on one's legacy, this Foundations for the Family book shares a consistent and convincing message that must be heard by Christians: it is time to rebuild our families.
Author: Bret Contreras
Publisher: Victory Belt Publishing
ISBN: 162860235X
Category : Sports & Recreation
Languages : en
Pages : 782
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Book Description
This is not your run-of-the-mill fitness book. Developed by world-renowned gluteal expert Bret Contreras, Strong Curves offers an extensive fitness and nutrition guide for women seeking to improve their physique, function, strength, and mobility. Contreras spent the last eighteen years researching and field-testing the best methods for building better butts and shapelier bodies. In Strong Curves, he offers the programs that have proven effective time and time again with his clients, allowing you to develop lean muscle, rounded glutes, and greater confidence. Each page is packed with information decoding the female anatomy, providing a better understanding as to why most fitness programs fail to help women reach their goals. With a comprehensive nutritional guide and over 200 strength exercises, this book gets women off the treadmill and furnishes their drive to achieve strength, power, and sexy curves from head to toe. Although the glutes are the largest and most powerful muscle group in the human body, they often go dormant due to lifestyle choices, leading to a flat, saggy bum. Strong Curves is the cure.
Author: Ellen Northcutt
Publisher:
ISBN: 9781564208989
Category : EDUCATION
Languages : en
Pages : 0
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Book Description
Focuses on building vocabulary that is used when looking for work and while on the job.
Author: Eran Vigoda-Gadot
Publisher: Routledge
ISBN: 131717092X
Category : Political Science
Languages : en
Pages : 281
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Book Description
In the face of global challenges and changes - some may even say because of them - one major dilemma looms large for citizens and leaders worldwide: how can we ensure that our countries address these challenges successfully? This book demonstrates that the answer can be found in a better match between the nature of modern bureaucracy and the spirit of modern democracy, as well as by improving methods and ideas for what the author terms 'cleaver governance' and better governability. Moreover, it suggests potential directions for improving governability and public management against the backdrop of the tension between bureaucracy and democracy that has given rise to increasing mistrust of and lack of confidence in public institutions. Building Strong Nations enriches the discussion about moving modern nations forward despite major problems such as the clash of ideologies, the overburdening of and expectations from public administration, and the growing instability in world economics and international relations.
Author: Alain Hunkins
Publisher: John Wiley & Sons
ISBN: 1119675545
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20+ years he’s worked with leaders. When you crack the code, you’ll have a new operating model for organizational leadership that will help your teams thrive in a 21st century economy. Discover the brain science behind leading people Get inspired by real life leadership stories Use a practical leadership tool kit to become a better leader Learn how to communicate, influence, and persuade others, more effectively than ever before With this book as a resource, you’ll have a new perspective, a new framework, and new tools at your disposal, readily available to guide your leadership. You’ll learn to establish proactive, leader-follower relationships. To do this, you’ll use the interconnected elements of Connection, Communication, and Collaboration. When you learn from the author’s insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you’ve always aspired to be.
Author: Joe Beam
Publisher: Simon and Schuster
ISBN: 1439124108
Category : Religion
Languages : en
Pages : 349
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Book Description
Learn from 14,000 strong families how to have a fantastic family. With the help of this groundbreaking book, you can take the guesswork out of parenting and be assured that you are building not only a strong family -- but a fantastic family. Based on the largest study ever done on strong families -- 14,000 families studied over twenty-five years -- this book reveals six simple, yet profound, steps to building a fantastic family that will thrive for generations to come.
Author: Ellen Northcutt
Publisher:
ISBN: 9781564208996
Category : English language
Languages : en
Pages : 112
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Book Description
Builds vocabulary and vocabulary skills essential to success in school and on academic tests, by introducing new words in the context of short readings about social studies and science topics.
