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Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400248884
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400248884
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203805
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Author: Dominic A. Infante
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 418
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Book Description
This introductory text describes four major theories of communication with an emphasis on how theories are tested by communication researchers. Both trait and situational research is discussed. The fourth edition features new material on the theory of reasoned action, the theory of planned behavior, message design logics, relational dialectics, face-work theory, spiral of silence theory, and the health beliefs model. Annotation 2004 Book News, Inc., Portland, OR (booknews.com).
Author: Mark Yarnell
Publisher: Crown
ISBN: 0307757862
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228026
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228050
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.
Author: Donald Miller
Publisher: Thomas Nelson
ISBN: 140020397X
Category : Religion
Languages : en
Pages : 250
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Book Description
When it comes to authenticity, is being fully yourself always worth the risk? From the author of Blue Like Jazz comes New York Times bestseller Scary Close, Donald Miller's journey of uncovering the keys to a healthy relationship and discovering that they're also at the heart of building a healthy family, a successful career, and a trusted community of friends. After decades of failed relationships and painful drama, Miller decided that he'd had enough. Trying to impress people wasn't helping him truly connect with anyone--and neither was pretending to be someone he wasn't. He'd built himself a life of public isolation, but he dreamed of having a life defined by meaningful relationships instead. At 40-years-old, he made a scary decision: he was going to be his true self no matter what it might cost. Scary Close tells the story of Miller's difficult choice to impress fewer people and connect with even more. It's about the importance of knocking down old walls to finally experience the freedom that comes when we stop playing a part and start being fully ourselves. In Scary Close, Miller shares everything he's learned firsthand about how to: Deconstruct the old habits that no longer serve us Overcome the desire to please the people around us Always tell the truth, even when it's hard Find satisfaction in a daily portion of real love Risk being fully known in order to deeply love and be loved Apply these lessons to your everyday life If you're ready to drop the act and find true, life-changing intimacy, it's time to get Scary Close.
Author: Donald Miller
Publisher: Harper Horizon
ISBN: 1418585874
Category : Religion
Languages : en
Pages : 273
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Book Description
After the publication of his wildly successful memoir, Blue Like Jazz, Donald Miller's life began to stall. During what should have been the height of his success, he found himself avoiding responsibility and even questioning the meaning of life. But when two producers proposed turning his memoir into a movie, Miller found himself launched into a new story filled with risk, possibility, beauty, and meaning. A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story and to reinvent himself so nobody shrugs their shoulders when the credits roll. When his producers begin fictionalizing Don's life for the film--changing a meandering memoir into a structured narrative--the real-life Don starts a journey to make his actual life into a better story. In this book, we have a front-row seat to Miller's journey--from sleeping all day to riding his bike across America, from living in romantic daydreams to facing love head-on, from wasting his money to founding a life-changing nonprofit. Guided by a host of outlandish but very real characters, Miller teaches us: Why God hasn't fixed us yet The power of speaking something into nothing The redemptive beauty that can come from tragic circumstances How to get a second chance at life the first time around Through heart-wrenching honesty and hilarious self-inspection, Miller takes readers through the life that emerges when it turns from boring reality into a meaningful narrative.
Author: Donald Miller
Publisher: Thomas Nelson Inc
ISBN: 1400204585
Category : Biography & Autobiography
Languages : en
Pages : 258
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Book Description
This contemporary classic gets a limited edition makeover with movie art and a new preface from Donald Miller. In print for nearly a decade, Blue Like Jazz has earned a coveted spot on readers' shelves and in their hearts. Many have said that Donald Miller expressed exactly what they were feeling but couldn't find the words to say themselves. In this landmark book that changed what people expected from Christian writers, that changed what people needed for their spiritual journeys, Donald Miller takes readers through a real life striving to understand relationship with God. Heartwarming and hilarious, poignant and unexpected, Blue Like Jazz has become a contemporary classic. For anyone wondering if the Christian faith is still relevant in a postmodern culture, thirsting for a genuine encounter with a God who is real, or yearning for a renewed sense of passion in life . . . Blue Like Jazz is a fresh and original perspective on life, love, and redemption.
