Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Patricia Sigmon
Publisher: Wiley
ISBN: 9780470554258
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
An insightful look at how you can put net profit income at theforefront of your small to mid-sized business Enable you to make changes that will create a profitable,sustainable business future, Six Steps to Creating Profitauthoritatively shows you how to maximize profit for your small tomid-sized, privately-held, service-based business. Shows how to avoid the business model where all income isdevoured by expenses, leaving a valuation that would not render anymeasurable sales revenue if the business should be sold Discusses how to create a company where actual profitgeneration is one of the primary goals Provides the steps necessary to create "true" profit Features coverage of rules of operation, visibility in themarketplace, marketing, cash flow, and management costs Demonstrating how measuring the results of change is vital andpart of the ultimate, ongoing, profit-based solution, Six Stepsto Creating Profit reveals how the before and after of eachoperational area is as important to evaluate as the intended changeitself.
Author: David M. Shedd
Publisher:
ISBN: 9780615450940
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
How Does a Business Leader Win? In today's complex world, the overwhelmed leader needs to tune out all the extraneous noise and excessive hype, and focus. Simplify and focus the business relentlessly on three fundamentals - doing the right thing, developing winning teamwork, and satisfying the right customers. Alive with ideas, anecdotes, quotes and personal experiences (both the successes and the failures), Build a Better B2B Business vividly and candidly describes the Winning Leadership that will help you lead your company to success.
Author: Stever Robbins
Publisher: Acanthus Pub
ISBN: 9780975481004
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
The ultimate road map to building, growing, and leading a successful company. Written with humour and attitude by one of the USA's foremost experts on corporate leadership, Stever Robbins created a how-to book that can serve as any CEO's constant companion. While other leadership books focus on just the leaders, Stever's book examines how and why people follow, why they sometimes don't, and what to do about it. Be prepared to explore every aspect of a business leader's life. You'll learn how to: Set strategy, visino, and direction for your company; Build an emotional connection with your team; Develop a powerful, non-verbal presence as a leader; Create a culture where employees feel honoured, celebrated and energised; Stay organised and relaxed during times of extreme stress. Whether you're an entrepreneur, a senior executive, or a front line manager on the rise, this book can teach you how to look, act, think, and feel like the top dog in your company -- and get others to believe it!
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages : 25
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Book Description
In Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017), author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Businesses flourish when they are direct about how products will improve the lives of customers... Purchase this in-depth summary to learn more.
Author: Tererai Trent
Publisher: Simon and Schuster
ISBN: 1501145681
Category : Self-Help
Languages : en
Pages : 269
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Book Description
Winner of a 2017 NAACP Image Award for Outstanding Literary Work, this moving manifesto “empowers women to access a fearlessness that will enable community progress” (Essence). Through one incredible woman’s journey from a small Zimbabwe village to becoming one of the world’s most recognizable voices in women’s empowerment and education, this book “can help any woman achieve her full potential” (Kirkus Reviews). Before Tererai Trent landed on Oprah’s stage as her “favorite guest of all time,” she was a woman with a forgotten dream. As a young girl in a cattle-herding village in Zimbabwe, she dreamed of receiving an education but instead was married young and by eighteen, without a high school graduation, she was already a mother of three. Tererai encountered a visiting American woman who assured her that anything was possible, reawakening her sacred dream. Tererai planted her dreams deep in the earth and prayed they would grow. They did, and now not only has she earned her PhD but she has also built schools for girls in Zimbabwe, with funding from Oprah. The Awakened Woman: A Guide for Remembering & Igniting Your Sacred Dreams is her accessible, intimate, and evocative guide that teaches nine essential lessons to encourage all women to reexamine their dreams and uncover the power hidden within them—power that can recreate our world for the better. Tererai points out that there is a massive, untapped, global resource in women who have, for one reason or another, set aside their wisdom, their skills, and their dreams in order to take care of the personal business of their lives. Not only is this a type of invisible suffering experienced by countless women, this rich resource is a secret weapon for improving our world. Women have the capacity to inspire, to create, to transform—and Tererai’s call to action “shines as a beacon of hope to women everywhere” (Danica McKellar, actress and New York Times bestselling author).
Author:
Publisher: Lulu.com
ISBN: 0615186149
Category :
Languages : en
Pages : 36
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Book Description
Author: Kenneth J. Luterbach
Publisher: Routledge
ISBN: 1000571726
Category : Education
Languages : en
Pages : 277
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Book Description
Creating Stellar Lessons with Digital Tools prepares teachers in training and in-service teachers to use technologies for design and development activities with middle and high school students. While software, open resources, handheld devices, and other tools hold great potential to enhance learning experiences, teachers themselves must model technology use in ways that inspire students to become producers and leaders rather than consumers and followers. Featuring concrete applications in social studies, English, mathematics, and science scenarios, this book provides pre-service and in-service teachers with seven paths to creatively integrate and innovate with computational thinking, datasets, maker spaces, visual design, media editing, and other approaches.
Author: David A. Fields
Publisher: Morgan James Publishing
ISBN: 1683501659
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
