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Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Author:
Publisher:
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 330
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author:
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ISBN:
Category : Libraries
Languages : en
Pages : 1216
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Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 404
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Book Description
Author: Christine Ennew
Publisher: Routledge
ISBN: 1136403051
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author: Evelyn Ehrlich
Publisher: John Wiley & Sons
ISBN: 1118065719
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author: Mike Wright
Publisher: Routledge
ISBN: 1136380221
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Author: Ronald A. Landskroner
Publisher: John Wiley & Sons
ISBN: 0471273325
Category : Business & Economics
Languages : en
Pages : 684
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Book Description
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
Author: BIAN eV
Publisher: Van Haren
ISBN: 9401807698
Category : Architecture
Languages : en
Pages : 265
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Book Description
The Banking Industry Architecture Network (BIAN) is a global, not-for-profit association of banks, solution providers, consultancy companies, integrators and academic partners, with the shared aim of defining a semantic standard for the banking industry covering all banking activity and almost all of the well-known architectural layers. BIAN’s Reference Architecture for the Financial Industry provides its users with a set of building blocks that, when used in different combinations, can support all of the functionality and information a bank needs for both its internal functioning and its collaboration with partners in an Open Finance and Open API economy. BIAN’s Reference Architecture for the Financial Industry is freely available on the BIAN website. This website also provides a wealth of information on both the theory and practice of the standard. So why this book? Importantly, it summarizes all of the above information and guides the reader through it on a step-by-step basis. It provides the reader with a thorough understanding of BIAN’s architecture and how it can be used to support an organization on its journey to becoming an agile business organization and developing an application platform. BIAN is a semantic standard. It provides business building blocks and defines them in business terms. It provides a business view on both the business and application architectures. This second edition not only includes the more recent deliverables, it also takes a stepped approach through the different topics. It aims to be more appealing to a business audience by addressing the building blocks of BIAN and their possible use in business terms, whilst also including many real-life examples of BIAN’s usage. As such, it should not only appeal to application and business architects, but also to their managers, their business partners and other stakeholders who work closely with them. The first part of the book focuses on the theory: BIAN’s organization, the principles and patterns on which its architecture is based, and its building blocks. The second part of the book explains – in methodology-independent terms – how BIAN can be applied in different architectural layers by different disciplines, in co-operation with architects. This part of the book includes a number of practical examples intended to improve the reader’s understanding of the building blocks of the BIAN architecture and encourage them to apply it for the benefit of their own organization. The final part of the book should inspire the reader even further by clearly illustrating the synergy between the content that BIAN delivers and the architecture methodology provided by TOGAF.
